Social Media Operation
1 month ago
Job Description:
- Develop social media content production and operation plans based on the brand positioning of the company's overseas consumer-focused content products and the characteristics of different social media platforms.
- Manage the daily operations of the product brand's social media accounts (YouTube, TikTok, Instagram, Facebook, etc.), providing high-quality, highly shareable content.
- Plan and execute fan growth and user engagement activities to increase the visibility and follower activity of the official account, enhancing the product's influence on social media.
- Monetize content through social media channels, drive consumer-end traffic, and take responsibility for revenue generated from social media channels.
Job Requirements:
- More than three years of experience in new media operations within the Internet industry, with preference given to candidates who have experience managing official brand accounts and social media accounts.
- Familiarity with the rules, features, and user preferences of platforms such as YouTube, TikTok, Instagram, and Facebook, as well as mainstream promotion methods currently used in social media.
- Strong writing skills, unique insights into short and mid-length video content, proficiency in video editing software operations, and the ability to independently select, repurpose content, and plan events.
- A strong sense of web trends, passion for the new media industry, familiarity with the overseas Internet market, understanding of overseas user content consumption platforms and types, and the ability to quickly capture trends and formulate strategies.
- Passion for content creation, with preference given to candidates who understand overseas vertical drama, mid-long drama, and novel ecosystems.
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