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Social Media Specialist

2 months ago

Los Angeles, United States Robert Half Full time
Job DescriptionJob DescriptionWe are in search of a Social Media Specialist to join our team in Los Angeles, California. This role involves creating, managing, and executing social media content strategies for our clients. As a Social Media Specialist, you will be responsible for developing individualized social media campaigns, managing social media channels on a day-to-day basis, and tracking key performance indicators to ensure campaigns are tracking appropriately. This role offers a contract to hire employment opportunity.

Responsibilities:
• Development and execution of social media content strategy across various platforms.
• Conceptualizing innovative social content ideas, activations, and events that cater to a global audience.
• Designing and executing social media editorial content calendars.
• Monitoring and managing social media channels daily on behalf of clients.
• Identifying and addressing important mentions across social media platforms in real-time.
• Discovering trending topics, community needs and interests of clients’ audience to inform social strategy.
• Generating insight into community performance and providing recommendations for improvement.
• Tracking key performance indicators (KPIs) to ensure that campaigns and posts are tracking appropriately.
• Developing social media reports by analyzing key metrics and themes while aggregating data into actionable insights to inform marketing.
• Collaborating with Paid Social Media team to develop and coordinate paid social media campaigns.• Proficiency in Adobe Creative Cloud and Canva tools
• Demonstrable experience with Editorial Content
• Knowledge of Facebook Insights for social media analytics
• Familiarity with Google+ platform
• Proven ability to create engaging Advertisements
• Strong understanding of Analytics for evaluating social media performance
• Comprehension of Best Practices in social media management
• Experience in Blogging to enhance brand awareness
• Proven track record in increasing Brand Awareness
• Ability to work independently and in a team environment
• Excellent written and verbal communication skills
• Strong organizational skills and ability to manage multiple tasks simultaneously
• Degree in Marketing, Communications, Journalism, or related field preferred
• Prior experience in a similar role is highly desirable.