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Vice President Marketing Operations
3 months ago
Job Title: Vice President of Marketing Operations
Company: Lectrix
Location: Remote, North America
About Lectrix: Lectrix is a specialist digital marketing agency dedicated to suppliers of electronic, engineering, and industrial solutions. We pride ourselves on our industry-focused strategic planning, technical content development, and engineering-driven SEO & lead generation techniques. We have a reputation for driving growth and profitability for our clients.
Job Summary: Lectrix is seeking a dynamic and experienced Vice President of Marketing Operations to help grow our company to the next level. The ideal candidate will have a proven track record in business content development, SEO, lead generation, and strategic planning within a digital marketing agency. This role requires a proven background in agency/company operations, including client management, team leadership, process optimization, financial management, and quality control. Experience in electronics, engineering, or industrial marketing management is a plus.
Key Responsibilities:
- Marketing Leadership
- Oversee the content development team, and ensure content aligns with engineering clients’ messaging, objectives, standards, and industry trends.
- Support the SEO team’s initiatives, provide support for product development, and ensure SEO strategies meet clients’ business objectives.
- Guide the client success management team, providing support when needed, and ensuring client plans achieve their business goals.
- Help the design team as needed to provide an engineering industry driven design service to our clients.
- Develop our engineering board, integrating their guidance into our work, products, and teams.
- Agency Operations
- Manage and optimize agency operations, including client relationships, team performance, and workflow processes.
- Oversee financial planning and budget management to achieve profitability goals.
- Collaborate with sales and marketing teams to develop and execute business development plans.
- Ensure quality control across all marketing deliverables to maintain high standards and client satisfaction.
- Industry-Specific Marketing
- Acquire and apply industry-specific knowledge of electronics, engineering, or industrial sectors to tailor marketing strategies.
- Stay informed about industry trends and innovations to provide relevant and impactful marketing solutions.
Qualifications:
- Minimum of 10 years of experience in marketing, with a focus on content development, SEO, lead generation, and strategy. Specifically, proven experience in:
- Technical and business content development, including whitepapers, blogs, application notes, collateral, videos.
- B2B SEO, preferably in an engineering field.
- B2B lead generation of various types, preferably in an engineering field.
- Strategic planning for engineering clients incorporating the above services.
- Extensive experience in agency or company operations, including client management, team leadership, process optimization, financial management, and quality control.
- Proven track record in managing profitability and achieving business growth.
· Bachelor’s degree in Marketing, Business Administration, or a related field. MBA preferred.
- Strong analytical, strategic thinking, and problem-solving skills.
- Excellent communication, leadership, and interpersonal skills.
- Familiarity with marketing management in electronics, engineering, or industrial sectors is highly desirable.
Why Join Lectrix?
- Help to lead a unique company, that is highly respected in this segment of the tech industry, to the next level.
- Opportunity to lead a talented team of marketing professionals in a fully remote, friendly and collaborative environment.
- Lectrix highly values the mental health of our employees; we are a 4-day work week company, and we work to live not live to work.
- Work with cutting-edge marketing technologies and strategies.
- Competitive salary, bonus and unique benefits package.
How to Apply: Interested candidates are invited to submit their resume and a cover letter detailing their relevant experience and why they are a good fit for this role.
Lectrix is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees
