Digital Marketing Analyst

2 weeks ago

New York, United States WSN Full time

Digital Marketing Analyst, Investment & Corporate Banking

On-site Role in NYC

$36-$38/hr


WSN is seeking an ambitious and creative Digital Marketing Analyst to work within Investment & Corporate Banking. This position plays a key function in the promotion of digital media channels including social media, website content and digital email in support of the growth of the brand and promotion of our growth story.


The ideal candidate will have a strong interest and experience in promoting business and executive profiles by strategically managing social media channels and website content. He/she must be able to collaborate effectively with a talented team of internal professionals and vendor partners – across PR, digital marketing, video production, conferences/events and creative services -- to support the business and brand objectives.


Responsibilities:

  • Manage the creative assets, rendering, scheduling, placement and posting of marketing campaigns and content on social media channels in order to increase audience eminence and engagement
  • Maintain and manage divisional website including videos, thought leadership, articles, and podcasts by keeping pages current and updated with fresh content and branded images.
  • Work with internal partners and vendors to design appealing and engaging content for placement and optimize SEO for increased website metrics
  • Coordinate with banking teams to create best in class library of digital emails, newsletters and market update and develop a distribution strategy working on audience curation and development
  • Work with marketing and design partners to create, review and manage marketing assets
  • Communicate project statuses, priorities, strategies, and set expectations to key stakeholders, including senior management
  • Monitor and manage the workload, resources, and priorities for designers and vendor partners
  • Track and analyze digital marketing activity performance metrics and data via the creation of monthly reports; suggest strategy modifications to optimize performance
  • Partner with the leadership on projects, planning, and strategy
  • Adhere to the policies regarding communication with the public by obtaining and maintaining requisite communication approvals from key stakeholders including legal, compliance, corporate communications and licensed supervisor
  • Work with executive management, front office bankers and COO team to define and craft communications
  • Ability to effectively communicate with and present ideas to senior management and bankers


Requirements/Qualifications:

  • Bachelor's degree in Business, Management, Digital Marketing, Communications or a related field
  • 1-3 years' marketing experience in an operational or creative field; agency and/or financial services
  • Passion and interest in building a social media presence through differentiation, audience targeting and engaging content
  • Exceptional professionalism and confidence demonstrating the ability to effectively engage with internal stakeholders and navigate a matrixed environment.
  • Proficiency and creativity with marketing formats
  • Proficiency with data analysis and Excel formulas
  • Excellent organizational and prioritization skills
  • Strong written and verbal communication skills
  • Detailed understanding of the creative process for print, digital, video, social marketing media
  • Ability to multitask and work on multiple projects simultaneously; ability to quickly assess and pivot to high priority items
  • Ability to work independently and collaboratively in a team environment
  • Strong attention to detail
  • Demonstrated drive and motivation to excel
  • Knowledge and interest in corporate finance, capital markets and financial services

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