Search Engine Marketing Specialist

1 month ago

Charlotte, United States Octapharma Plasma, Inc. Full time

Octapharma Plasma offers professional opportunities that make a meaningful difference. We enhance the lives of patients who need our life-saving medicines. We reward the donors who provide the plasma we collect to make them. And we inspire growth and development in the teams at our donation centers, offices, and labs. We invite you to do the same in this role:


Search Engine Marketing Specialist

This Is What You’ll Do:

  • Lead the ongoing maintenance and optimization of the organization's website with over 7 million site visitors to ensure it meets industry standards and provides an excellent user experience.
  • Develop and implement SEO strategies, including on-page and off-page optimization, technical SEO improvements, and keyword research to improve website visibility and organic search rankings.
  • Work towards organic optimization and ROI maximization, including identifying key SEO KPIs such as redirects, click rates, bounce rates, etc.
  • Communicate complex analyses by developing easy-to-use reporting and Microsoft Power BI visualization dashboards, including demand funnel, marketing planning and budgeting, ROI, operational efficiency, campaign impact, awareness, and strategic KPIs.
  • Utilize data analytics tools to track website performance, generate insights, and identify areas for improvement, both in terms of website functionality and SEO.
  • Analyze and optimize marketing campaigns across multiple channels, including digital, display, paid social media, and SEM, to maximize ROI.
  • Collaborate with cross-functional teams and external vendors to align marketing efforts and objectives. Work with creative and marketing agency to test strategies and innovation.
  • Work closely with the analytics team to measure the success of SEO efforts and marketing campaigns.
  • Stay updated on industry trends, conduct competitor analysis, and recommend strategies for improvement.
  • Implement testing (A / B and Champion / Challenger) and continuous monitoring to optimize website and marketing campaign performance.
  • Create and edit SQL queries to extract and transform data for analysis.
  • Deliver quantifiable improvements in ROI and cost per acquisition (CPA) across all channels.
  • Present performance reports and insights to senior leadership and department leaders.


This Is Who You Are:

  • Excellent interpersonal skills, strong written and verbal communication skills.
  • Highly ambitious and ability to think outside of the box.
  • Eager to share new ideas and contribute to a team.
  • Self-motivated and willing to assume the initiative.
  • Attentive to every detail.
  • Capable of thriving while working independently.


This Is What It Takes:

  • Bachelor’s degree in Marketing, Business Administration, Computer Science, or a related field required.
  • Minimum five (5) years of experience in website maintenance and optimization, SEO, SEM, and/or performance marketing required.
  • Minimum three (3) years of experience in web and SEO analytics.
  • Experience with A/B testing and other testing metrics required.
  • Proven track record of improving website visibility, organic search rankings, and campaign performance.
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Advanced knowledge of SEO best practices and digital marketing concepts required.
  • Knowledge of HTML, CSS, JavaScript, preferred.
  • Excellent interpersonal, written, and verbal communication skills.
  • Proficiency with tools like Google Analytics, SEO software, and Microsoft Power BI.
  • Ability to adapt to changing priorities and work well under pressure.
  • Strong problem-solving skills and attention to detail.


Do Satisfying Work. Earn Real Rewards and Benefits.

We’re widely known and respected for our benefits and for leadership that is supportive and hands-on.

  • Formal training
  • Outstanding plans for medical, dental, and vision insurance
  • Health savings account (HSA)
  • Employee assistance program (EAP)
  • Wellness program
  • 401 (k) retirement plan
  • Paid time off
  • Company-paid holidays
  • Personal time

More About Octapharma Plasma, Inc.

With donation centers and team members throughout the U.S., Octapharma Plasma, Inc. collects plasma to create life-saving medicines for patients worldwide. We are growing at an impressive pace, and so is the positive impact of our work. Our community relies on teamwork, compassion, and expertise to get things done the right way, while making a meaningful difference in the lives we touch.

INNER SATISFACTION.

OUTSTANDING IMPACT.

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