Design Thinking Strategist

Found in: Appcast Linkedin GBL C2 - 2 weeks ago


Charlotte, United States TalentBridge Full time

In this role, you will serve as a human-centered design leader, helping product teams client new possibilities and deliver products employees love. This leader has a deep empathy for users, while also understanding business and technology, to help your team solve problems creatively and holistically. Using systems thinking, you will help your business partners envision strategies that leverage context, insights, and trends to find new solutions to old problems. Through your creative partnership with a product team, you will ensure clear problem framing, help your teams dream big and deliver on their dreams; design experiments to drive a build/test/learn iterations; and deliver great end-to-end product experiences. You will sit at the portfolio level to help your business partners align behind a vision and integrate a portfolio of products to deliver on that vision.

You will work with talented UX/UI designers to ensure the design aligns with user research findings and follows UX best practices. Through your coaching, consulting, and thought leadership, you will help your product team learn human-centered design practices so they understand how design contributes to successful products and can carry forward human-centered design approaches to solve other business problems. You will support the design community through your thought leadership, engagement, and peer mentoring.

In this role, you will:

1. Serve as primary design consultant and creative strategy leader, serving as central point-of-contact for a creative team, product partners, and decision-makers

2. Create human-centered designs by gathering customer needs, designing graphic elements, and building delightful user experiences

3. Engage a design team in collaborative development of employee experiences across multiple touch points

4. Demonstrate expertise in user research and develop ideas and strategies for all touch points (e.g., print, digital, multimedia, etc.) to create holistic end-to-end experiences

5. Be comfortable and proven in the following:

a. Understanding users - Discovering needs and perceiving emerging user behaviors

b. Understanding business - Helping our clients find new opportunities

c. Understanding technology - knowledgeable and curious about new technologies, and being able to see them from a fresh and user-oriented perspective

d. Hands-on research expertise – Designing and executing ethnographic and other qualitative methods to quantitative research methods

e. Product development - Identifying and delivering on growth opportunities and bringing products or services to market

f. Ability to learn company design systems

6. Be accountable for the overall implementation of user experience for the assigned Business Unit

7. Cultivate knowledge of all Lighthouse programs, businesses, and offerings. Understand design at the company and the industry, including both new and existing media delivery channels. Understand and comply with company brand standards

8. Demonstrate the ability to effectively manage design efforts across several highly complex products with multiple stakeholders simultaneously

9. Lead and/or participate in special projects and perform other duties as assigned

Tactical Responsibilities:

1. Lead problem framing to ensure problems are effectively articulated and prioritized.

2. Create strategy, execute and synthesize research to inform business strategy and drive decisions based on user research insights

3. Sit at the portfolio level to help your business partners craft a strategic vision. Partner with businesses to test business ideas to reduce risk.

4. Ensure consistent experience across products, including user research efforts and interaction design. Ensure a consistent experience across a portfolio that follows brand guidelines and best UX practices.

5. Assist with determining scope, as well as validating assumptions made when identifying solutions.

6. Coordinate with designers at the product level (if available) on the execution of product vision to ensure we build products users love.


They are looking for a well-rounded candidate that is strong with a few of these skills and methodologies, and capable in others:

1. Design Thinking

2. Innovation Workshops

3. User Research

4. Quantitative and Qualitative Research and Analysis

5. User Experience Design

6. Interaction Design

7. Information Architecture

8. Visual Design

9. Service Design

10. Prototyping (various levels of fidelity)

Required Education:

  • Business, Marketing, Design Management, Industrial Design, or similar field of study
  • Type of Education: Bachelor required, Master preferred
  • Min Related Experience Desired: 6+ years


Design Strategist Details:

Immediate needs are to support the following:

• Growing portfolio of products to help us manage IT as a business

• Streamlined tool to manage high-level goals and strategy

• Evaluating the next best value for our Nuclear Business Unit

• Expanding the features of our portfolio management tool through user research

• Do consider - our needs change all the time, so we need people who are hungry learners who are curious about all kinds of tough problems



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