Marketing Coordinator

1 month ago


Raleigh, United States Robert Half Full time

We are seeking a meticulous and experienced Marketing Coordinator for data migration and management of our client's co-op software. This individual will play a critical role in updating, storing, and managing marketing data utilizing their strong analytical and technical skills.

Key Responsibilities:

1. Oversee the transfer of marketing data from the existing co-op software to a new system, ensuring accuracy and completeness.

2. Migrate all marketing assets, performing quality assurance checks in the process in order to minimize errors and maintain data integrity.

3. Extract data and produce reports using spreadsheets, then uploading these into the customer Relationship Management (CRM) system. This data may include marketing budgets, dealer information, advertisements, pre-approval requests, and campaign information.

4. Manage dealer inquiries during the system transition, serving as the main point of contact and providing timely and appropriate responses.

5. Review dealer claims related to marketing materials such as TV commercials, social media advertisements, etc., ensuring they adhere to our brand's marketing guidelines.

6. Provide training and assistance to co-op dealers on the new marketing software. This includes creating comprehensive training materials, holding learning sessions, and establishing a support system for the smooth operation of the software post-transition.

Qualifications:

- Bachelor’s degree in Marketing or related field

- Proven experience in similar roles is required

- Excellent knowledge of CRM software and data analytics

- Extremely detail oriented with strong problem-solving skills

- Strong organizational and project management skills

- Able to work independently and as part of a team



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