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Digital Marketing Manager

3 months ago

Walnut Creek, United States Pentasia Full time

About the Opportunity:

A marketing agency that works with clients in the iGaming industry (online casino, sports betting, and lottery) is looking to add a Digital Marketing Manager to their growing team here in the United States. The role is going to focus on acquiring new users for your client's mobile platforms. Experience with mobile app marketing and having strong analytical skills would make you the right fit for this role.


This is a full-time, hybrid position in Walnut Creek, CA (Tuesday and Thursday in-office). Relocation expenses will be provided for candidates outside of the San Francisco area.


Responsibilities:

  • Create and execute user acquisition campaigns
  • Manage user acquisition campaigns, including Meta, Google, Ad networks, Apple Search, and other social media channels
  • Define media buying strategies and optimize campaigns to meet the desired results
  • Data analyses and ad-hoc reporting that drives user acquisition, retention, and monetization for a suite of mobile app products
  • Optimize UA campaigns based on defined ROAS, CPI, CPA, CPD and other goals
  • Manage direct reports
  • Manage relationships with external partners


Qualifications:

  • Desire to become an expert in mobile advertising
  • Analytical skillset
  • Hands-on experience with Meta Ads, Google Ads, and ASO
  • Familiarity with CTR, CVR, CPI, ARPU, Retention and LTV is preferred
  • Interest in casinos/sports betting