Data Analyst

1 month ago

Los Angeles, United States Pique Full time

About Pique

From our revolutionary beauty and wellness supplements to our data driven discipline and mission driven culture – Pique operates at the forefront of DTC eCommerce and branding. We entrust each member of our team to become world-class experts at what they do and are committed to cultivating the leader in every person that joins us.


Position Overview

We are looking for a Director of Marketing Analytics to own & optimize data governance across our eCommerce platforms, generating impactful performance insights to drive profitable growth. You are an expert on digital analytics and industry trends (browser cookie depreciation, first party data, etc.). Reporting to the CEO, you will collaborate closely with our marketing and dev teams as the in-house expert across all technical analytics topics.


Responsibilities

  • Collaborate closely with the marketing and dev team to implement advanced analytics & tracking capabilities for our eCommerce website.
  • Responsible for data integrity by owning all web & mobile analytics data sources and tag management – continuously optimizing & auditing.
  • Collect, clean and manipulate data – use of SQL and fundamentals of data engineering.
  • Spearhead advanced digital analytics initiatives related to identity and clickstream data.
  • Operate as internal expert for GA4, Northbeam and any other digital analytics and attribution tools.
  • Lead team in optimizing and implementing daily/weekly/monthly eCommerce website insights, informing consumer journey enhancements and reporting on the subsequent performance impact.
  • Lead team on A/B testing & personalization efforts, implementing culture of disciplined statistical analysis.
  • Lead customer journey analysis, heat mapping, session recording and user research best practices.


Qualifications

  • 6+ years experience in data science and analytics at a DTC eCommerce business is a must.
  • Experience in a data driven role at a top tier strategic consulting firm is a bonus.
  • Subscription eCommerce experience is a bonus.
  • Deep familiarity with Shopify, Google Analytics, META, Northbeam (or other eCommerce attribution tools).
  • Experience with analytics & tracking platforms such as Segment.
  • Experience utilizing a customer journey analysis tool (Mixpanel, Heap etc).
  • Experience utilizing data warehouse or CDP to consolidate customer profiles and utilize across owned digital channels.
  • Well-versed in advanced statistical analysis techniques and leveraging BI tools (e.g. Looker, Tableau).
  • Strong desire to collaborate cross-functionally, understanding varying objectives across business.

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