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Director of Marketing

2 months ago

Miami, United States Suncap Technology Full time

Local candidates only Please

Salary and Benefits


We are seeking an experienced, strategic, and results-driven Director of Marketing with a focus on Pay-Per-Click (PPC) advertising, Email Marketing, Creative Strategy, and managing HR related to all marketing initiatives.


PPC Campaign Management:

  • Oversee and orchestrate comprehensive PPC strategies across various platforms such as Google Ads, Bing Ads, and social media channels (Meta, Pinterest, TikTok).
  • Conduct thorough keyword research, oversight ad copy creation, and ongoing optimization to maximize ROI.
  • Monitor and analyze campaign performance, providing regular reports and insights to optimize campaign effectiveness.
  • Manage end-to-end PPC campaigns, including keyword research, ad direction, and bid management.
  • Conduct A/B testing and ongoing optimization to improve campaign performance and maximize ROI.

Email Marketing:

  • Leverage Klaviyo and other email marketing tools to create and implement targeted email campaigns that align with overall marketing objectives.
  • Monitor email deliverability, open rates, and click-through rates, making data-driven adjustments to improve performance.
  • Coordinate with the creative department on needed assets to segment audiences.
  • Conduct A/B testing with subject lines, creative, and content.

Analytics and Reporting:

  • Utilize strong analytical skills to assess the performance of marketing campaigns, providing actionable insights and recommendations.
  • Develop and maintain KPI dashboards to track key metrics and measure the success of marketing initiatives.
  • Collaborate with cross-functional teams to ensure alignment between marketing efforts and overall business goals.

Strategy and Innovation:

  • Stay abreast of industry trends and best practices in PPC, email marketing, and analytics.
  • Contribute to the development of innovative marketing strategies to enhance the overall digital presence and customer engagement.

Brand Management:

  • Develop and maintain the company’s brand voice and identity.
  • Ensure consistent brand messaging across all marketing channels.

Qualifications:

  • Bachelor’s degree in marketing, Business, or a related field.
  • Skincare retailing related experience.
  • Proven experience (3+ years) in PPC campaign management with a successful track record of driving measurable results.
  • In-depth knowledge and hands-on experience with Klaviyo and other email marketing platforms.
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights.
  • Proficiency in using analytics tools such as Google Analytics and Triple Whale for campaign tracking and reporting.
  • Excellent communication and collaboration skills to work effectively with cross-functional teams.
  • Demonstrated ability to manage multiple projects in a fast-paced environment.
  • Relevant certifications in PPC and email marketing will be considered a plus.