Marketing Coordinator- John Anthony Vineyards, Johnny Tejas, Hachidori Sakes

2 days ago

Napa, United States John Anthony Wine & Spirits Full time

Marketing Coordinator – John Anthony Wine & Spirits, John Anthony Vineyards, Johnny Tejas and Hachidori Sakes


Location: Downtown Napa, CA (Full-Time, In-Office)


John Anthony Wine & Spirits is a high-growth, innovative company headquartered in downtown Napa CA. Our portfolio includes Butter by JaM Cellars, John Anthony Vineyards, Serial Wines, and Weather Wines, which have received multiple 90+ scores and top Nielsen ratings. Beyond wine the portfolio extends to sake and spirts, with future innovations planned. To fuel growth, we seek a rockstar, brand marketer to join our skilled team. The ideal candidate is passionate about communications across Consumer, Trade and DTC; highly creative and curious; analytical; and an exceptional team player. In return, we offer an exciting career with competitive benefits and growth opportunities. Salary range: $67k -$80k + benefits


The Marketing Coordinator will support and work closely with the Brand Manager to optimize brand metrics and assist in the execution of Consumer, Trade, and DTC Marketing strategies across channels and media for JAWS, John Anthony Vineyards, Johnny Tejas and Hachidori Sakes. This is an exciting opportunity to not only work with our flagship John Anthony Vineyards luxury wine brand, but also to launch new brands expanding into the spirits industry. The Marketing Coordinator will work closely with internal and external creative, media and marketing partners; WH Sales teams, distributors, and retailers; and DTC sales, eComm and hospitality teams. The ideal candidate is highly organized, detail-oriented, creative, and passionate about brand marketing in the wine and spirits industry.



Key Responsibilities

Brand Support:

  • Maintain and enforce brand guidelines across all channels to ensure a cohesive brand images.
  • Manage and update the asset library, including brand collateral, logos, and templates.

·      Provide internal and external Brand representation and ambassadorship


Campaign & Project Execution:

  • Coordinate logistics for trade events, eCommerce promotions, and DTC hospitality initiatives.
  • Assist in content creation, including copywriting, managing creative assets, presentations, sell decks, collateral and collaborating with internal and external partners.
  • Manage timelines, budgets, and project deliverables to ensure smooth execution.

·     Contribute to Consumer Marketing, Trade Marketing and DTC planning across channels to support Sales goals.


 Support Integrated Marketing Execution:

 

·     Support Brand Manager in the execution of campaigns and evergreen initiatives ensuring alignment with brand goals and guidelines, marketing metrics and business objectives across:

·     Consumer: Paid, Owned, and Earned media channels

·     Trade: Shopper, 4th Tier, Events and Hospitality, and Trade Partner channels

·     DTC: Destination, eComm, Sales, Events and Hospitality, and Club channels


Contribute to Marketing Reporting, Analysis and Optimization:

 

·     Update Brand dashboard monthly

·     Track day to day performance and report key metrics to the Brand Manager

·     Contribute to monthly and quarterly executive reporting and presentations



Qualifications

  • Bachelor’s degree in Marketing, Communications, Business, or a related field preferred.
  • 1–3 years of experience in marketing, brand management, or related fields; experience in wine or luxury industries strongly preferred.
  • Familiarity with marketing tools such as Mailchimp, RedChirp, WineDirect, and WinePulse is highly sought after.

·      Strong organizational and project management skills, with the ability to handle multiple tasks and deadlines simultaneously.

·      Excellent written and verbal communication skills, with the ability to interact with various teams and external partners.

·      Fluent across Consumer, Trade and DTC marketing channels and media

·      Proficient in Microsoft Office Suite (Excel, PowerPoint, Word) and marketing tools such as Google Analytics, social media platforms, and email marketing.

·      Attention to detail and a strong ability to follow through on projects.

·      Curiosity and passion for the wine and spirits industry and brand marketing.



What We Offer

·     Competitive salary and benefits package.

·     Opportunities for career growth and professional development.

·     A dynamic and inclusive work environment.

·     The opportunity to work with iconic and high-growth wine and spirits brands in a fast-paced and innovative environment


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