Market Research Analyst

1 week ago


Bentonville, United States K&K Global Talent Solutions INC. Full time

K&K Global Talent Solutions Inc is an International recruiting agency that has been providing technical resources in the USA region since 1993.

This position is with one of our clients in The USA, who is actively hiring candidates to expand their teams.


Title: Market Research Analyst

Location: Bentonville (Arkansas)

Onsite

12+ Years of exp

Senior Java Fullstack with React ( 70 % Backend + 30 % frontend )

Mandatory : CPG Industry + Nielson data analysis experience


Job Summary:

Skills and Tools

1. Technical Skills: Proficiency in programming languages such as Python or R. Experience with data visualization tools like Tableau, Power BI, or Looker. Knowledge of SQL for database querying. Knowledge & experience in Nielsen, Mintel databases

2. Analytical Skills: Strong understanding of statistical methods and machine learning algorithms. Ability to interpret and analyse complex datasets.

3. Domain Knowledge: Familiarity with the CPG industry and its unique challenges. Understanding of consumer behaviour and market dynamics.

4. Soft Skills: Strong communication skills to convey complex findings in an understandable manner. Problem-solving abilities to identify issues and propose effective solutions.


Job Description:

JD / Responsibilities

1. Data Collection and Management: Gather data from various sources including sales data, market research, customer feedback, and social media. Clean and preprocess data to ensure accuracy and reliability.

2. Data Analysis: Analyse large datasets to identify trends, patterns, and insights. Use statistical methods and machine learning algorithms to predict consumer behavior and sales performance.

3. Reporting and Visualization: Create dashboards and visualizations to communicate findings to stakeholders. Prepare reports and presentations to summarize insights and recommend actions.

4. Collaboration: Work with cross-functional teams, including marketing, sales, and supply chain, to implement data-driven strategies. Collaborate with IT and data engineering teams to ensure data infrastructure supports analytics needs.

5. Optimization and Forecasting: Optimize pricing, promotions, and product assortments based on data insights. Forecast demand and manage inventory to minimize costs and maximize availability.


Note: Applicants for employment in The USA should possess work authorization which does not require sponsorship by the employer for a visa



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