Creative Director

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Cambridge, United States InsideTracker Full time

About InsideTracker

Founded in 2009 by leading scientists in aging, genetics, and biometric data from MIT, Tufts, and Harvard, InsideTracker is an ultra-personalized platform that analyzes data from your blood, DNA, lifestyle, and fitness tracker to help you live healthier longer. InsideTracker transforms your body’s data into knowledge, meaningful insights, and customized action plans, in addition to providing nutrition, fitness, and lifestyle recommendations.


We are a seasoned and high-performance team in a period of rapid growth. Relentlessly dedicated to what we do and why we do it, InsideTracker is fueled by our mission to transform the way every human eats, sleeps, and moves to live healthier longer.


The Role - Creative Director

We are seeking a highly talented and inspiring Creative Director to join our team with deep experience in bringing brands to life. You will drive the global creative vision for our brand, fuel our creative engine, and help us meet key brand and business goals. You will be the creative lead for our in-house marketing team, partnering cross-functionally with sales, product, customer retention and technology teams while collaborating with key external agency partners. You will oversee every creative expression of our brand across all channels and touchpoints of the customer journey. You will guide the way towards flawlessly executed, beautiful, compelling creative that not only performs, but also surprises and delights.


Key Responsibilities

  • Drive creative vision on all aspects of the brand and articulate that vision through a complete array of creative tools.
  • Translate complex scientific product concepts into impeccably produced creative executions (visual and written assets) that are reflective of our brand and our voice: bold, sleek, tech, and modern.
  • Serve as a senior editor and writer for all copy and content for marketing and brand activities.
  • Concept and direct integrated marketing campaigns and multimedia work that tell compelling brand stories, address unmet customer needs, and satisfy business objectives. This includes (but not limited to): brand experience, performance marketing/advertising, promotions, new customer acquisition, nurturing campaigns, email/SMS marketing, videos, content marketing assets, and social media engagements.
  • Direct and manage outside ad agencies, PR firms, and production partners for creative campaign development and execution as needed.
  • Help lead the evolution and refinement of brand strategy, positioning, key messaging, and brand identity.
  • Drive ongoing website efforts, partnering with UX, Product, and Technology/Development teams to evolve and optimize overall site, Shopify store, and blog to improve branding, messaging, lead generation, and conversion.
  • Implement best practices for processes and creative operations to ensure that creative deliverables are prioritized and delivered on time and on budget.


Requirements

  • A bold storyteller with 10+ years of experience in creative direction, including 5+ years in a creative leadership role.
  • Strong depth and a proven track record with premium DTC brands, ideally in the health and wellness space.
  • Must thrive in a fast paced environment and be able to deliver on deadlines
  • Experience overseeing creative for eCommerce (including UX/UI design, Shopify, mobile responsive design) and digital performance marketing channels.
  • Exceptional written and verbal communication skills with a keen ability to present and discuss creative work.
  • Previous client-side roles working in a start-up or fast-paced environment, where innovation and rapid iteration is essential and initiatives/priorities are dynamic.
  • Highly collaborative and ability to partner with and support the needs of a range of internal stakeholders.
  • High competency to interpret performance metrics, analytics, and consumer insights data to inform and guide creative decisions.
  • Understanding and appreciation for rigorous A/B testing and iterative performance optimization.


For consideration, an online portfolio of your work Is required. Please include:

  • Translating business needs into Insight-driven, conceptually rich work.
  • Performance driven marketing.
  • Projects for non-traditional channels (e.g. experiential, viral, brand storytelling).
  • Examples of how your creative ideas led to product innovation.


Successful creative executions that generated a quantifiable change in customer behavior.


Position Details:

  • Location: Cambridge, MA. Hybrid work environment (local candidates preferred)
  • Hours: Full time, exempt (salaried)
  • Candidates must be authorized to work in the US without sponsorship

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