Insights Coordinator
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
The Consumer Insights Coordinator position is responsible for supporting their team members with market research analysis and logistical support.
Consumer Insights Coordinators play a key role on their teams by assisting with data analysis/reporting, programming and managing online research activities, managing the logistics of qualitative research, and troubleshooting issues with respondents.
As a junior member of the team, this role gains exposure to a variety of real-world market research projects and approaches, expanding their market research knowledge and responsibilities over time.
Main Research Tasks:
- Fielding and tracking research studies
- Programming and QAing research instruments and deliverables
- Performing quantitative and qualitative data analysis, data manipulation, response coding, charting with guidance of senior team members
- Assisting with slide/report creation
- Managing respondent and data quality
- Moderating online research discussion boards
- Researching and recommending fun (but informative) research studies to keep respondents engaged
Main Logistical Tasks:
- Responding to and troubleshooting with research respondents via email
- Tracking and projecting member engagement and reward/incentive costs
- Recruiting/scheduling for online qualitative interviews/focus groups
- Creating accounts and managing member data in our research platform
Required Experience and Skills:
- 3-5 years of experience is required
- Candidates will have recently received or be on the track toward a degree in Business/Management, Marketing/Branding/Advertising, Math/Statistics, or Sociology. Interest in market research, branding, innovation, and business is a must.
- Proficiency in MS Word and MS Excel- including data manipulation, formulas, lookups, and formatting, and MS PowerPoint, including formatting and chart creation. Knowledge of SPSS, MarketSight, or other data analysis tools is not necessary, but is a plus.
- Organization, initiative, and attention to detail are critical.
Candidate Attributes:
- Be a driver, not a passenger: self-starter mentality with a strong bias for action
- Find opportunity in the uncomfortable: a growth-oriented mindset and willingness to move beyond their current comfort zone to develop new skills
- Care deeply about outcomes: A remarkable work ethic and superior attention to detail
- Has each other’s backs: Collaborates effectively and has coworkers’ backs
- Create positive energy: Advocates for their team and enhances a sense of comradery throughout work streams
- Seeks & Shares Feedback: Is comfortable giving and receiving feedback to direct team and cross-function
- An ability to learn new things quickly
- A natural curiosity about brands and businesses with a focus on delivering results
- Flexible and solution-oriented
Additional Details:
- Full-Time position
- Growth & Development Opportunities
- Health Insurance including medical, dental and vision
- Paid parental leave
- 401(K) program with employer match
- Employer-paid Life / AD&D, Long-term Disability, and EAP Coverage
- Flexible work location and schedules
- Unlimited Paid Time Off
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