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Director Integrated Marketing
2 months ago
We are looking for an Integrated Marketing Director - Digital | Print | E-commerce to join our team based in Gallatin, Tennessee. As part of our team, you'll be responsible for developing and implementing marketing strategies, overseeing content creation, and managing marketing campaigns. This role is instrumental in driving the growth of our brand and improving customer engagement.
Responsibilities:
• Develop and implement marketing and brand strategies to support organizational growth
• Oversee the creation and development of content for websites, ecommerce sites, social media, and digital/print marketing materials
• Lead the development and execution of marketing campaigns to drive awareness, increase sales, and create customer loyalty
• Utilize CRM practices to support sales, marketing, and customer needs
• Execute customer growth and retention campaigns with effective use of CRM tools supporting sales teams
• Evaluate end-to-end customer experience across multiple channels and customer touch points and make recommendations for improvements
• Monitor new digital technologies and web analytics tools to optimize marketing campaigns, email marketing, social media, and search advertising
• Manage marketing processes, staff, and vendors to ensure timely delivery of results
• Collaborate with supplier partners to develop materials supporting marketing and sales efforts.
Requirements:
• Must have a minimum of 5 years of experience in Integrated Marketing, specifically in Digital, Print, and E-commerce.
• Proficient in CRM and Database management.
• Experience with EO/IR systems is necessary.
• Must have the ability to analyze data using Facebook Insights and Google AdWords.
• Proven track record in creating and implementing successful Advertisements.
• Demonstrated experience in boosting Brand Awareness.
• Expertise in Campaign Planning and Collateral Management.
• Familiarity with Design controls is preferred.
• Proven experience in CRM Marketing and B2B Marketing.
• Strong understanding of SEO and Digital Marketing strategies.
• Membership in the Search Engine Marketing detail oriented Organization (SEMPO) is an advantage.
• Ability to manage Digital Media campaigns and perform Digital Media Planning to Increase Brand Awareness.
• Experience in Corporate Branding, adhering to Branding standards, and developing Brand Strategy and Brand Messaging.
• Proven track record in executing successful Email Campaigns.
• Experience in Budgeting and Traditional Marketing strategies.
• Must be able to work in a team and have excellent communication skills.
• Should be able to work under pressure and meet deadlines.
• A Bachelor's degree in Marketing or a related field is required.
