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Account Manager
4 weeks ago
Company Description:
At Brown Boots, we specialize in empowering apps and websites to audience maximize by building direct relationships between affiliate publishers and advertisers.
Job Overview:
The Account Manager serves as the primary point of contact for advertising clients, overseeing the planning, execution, and optimization of their marketing campaigns. The role involves developing strategic plans, managing budgets, analyzing campaign performance, and ensuring client satisfaction. The ideal candidate
is strategic, data-driven, and has strong communication skills.
Key Responsibilities:
1. Client Relationship Management:
- Act as the main liaison between the company and assigned advertising clients.
- Build and nurture strong relationships with clients, understanding their needs and
business goals.
- Conduct regular meetings with clients to review campaign performance and
discuss strategic initiatives.
2. Campaign Strategy and Execution:
- Develop and implement comprehensive advertising strategies tailored to client
objectives.
- Manage the end-to-end process of campaign planning, from concept to execution.
- Collaborate with creative, media buying, and other internal teams to deliver
cohesive campaigns.
3. Performance Analysis and Reporting:
- Monitor and analyze campaign performance using various metrics and tools.
- Provide detailed performance reports to clients, highlighting key insights and
recommendations.
- Continuously optimize campaigns based on data-driven insights to achieve better
results.
4. Budget Management:
- Manage client advertising budgets, ensuring efficient allocation of resources.
- Negotiate and secure media placements to maximize the impact of ad spend.
- Track and report on budget utilization and return on investment (ROI).
5. Client Support and Issue Resolution:
- Address any issues or concerns clients may have promptly and effectively.
- Provide expert advice and support on advertising best practices and industry
trends.
- Ensure client satisfaction by delivering high-quality service and achieving campaign
goals.
Qualifications:
- Bachelor's degree in Business Administration, Marketing, or related field, OR
equivalent work experience.
- Proven experience as an account manager in advertising or a similar role.
- Experience in delivering client-focused solutions.
- Strong communication and interpersonal skills.
- Excellent organizational and time management abilities.
- Ability to multitask and manage multiple accounts simultaneously.
- Problem-solving and negotiation skills.
- Proficiency in CRM software, MS Office (Word, Excel, PowerPoint), and Google
Workspace.
Benefits:
- Competitive salary with commission and bonus incentives.
- Health, dental, and vision insurance.
- Retirement savings plan.
- Paid vacation and sick leave.
- Ongoing training and professional development opportunities.