Director of Marketing

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Marietta, United States ProCo, LLC Full time

About Us:

We are a growing network of 17 medical clinics, dedicated to providing compassionate and expert care to individuals who have suffered injuries. We operate across metro Atlanta with a mission to “provide superior care to those in need”. We are seeking a dynamic and experienced Director of Marketing and Call Center Operations to join our leadership team and play a pivotal role in driving brand awareness, patient acquisition, and overall growth.


Responsibilities:

• Manage a comprehensive marketing strategy across all channels, including offline and online, to attract new patients and build brand awareness.

• Oversee all marketing activities, including budgeting, campaign execution, and analysis.

• Lead and manage the call center and outside agency vendors.

• Develop and maintain strong relationships with key stakeholders, including physicians, referral partners, and community organizations.

• Stay abreast of industry trends and best practices in healthcare marketing.

• Manage and optimize performance across all marketing channels, including call center operations, outdoor media buys, digital marketing, and social media.

• Analyze marketing data and identify opportunities for improvement and optimization.

• Develop and maintain a strong brand identity and messaging platform.

• Manage and negotiate vendor relationships and media buys.

• Ensure compliance with all relevant marketing regulations and laws.


Qualifications:

• Bachelor's degree in marketing, communications, or a related field, with a minimum of 10 years of experience in senior marketing roles.

• Proven track record of success in implementing successful marketing campaigns, with a focus on healthcare or legal industries.

• Experience in managing call center operations and outdoor media buys is highly desired.

• Strong leadership and communication skills, with the ability to motivate and inspire a team.

• Excellent analytical and problem-solving skills.

• Deep understanding of the healthcare industry and the personal injury landscape.

• Strong budget management and financial acumen.

• Ability to work independently and as part of a team.

• Proficient in marketing software and digital tools.

Benefits:

• Competitive salary and benefits package.

• Opportunity to work in a fast-paced and dynamic environment.

• Make a real difference in the lives of patients.

  • • Be part of a growing and successful organization.

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