Growth Strategist

2 weeks ago

Birmingham, United States Southern Shirt (SSCO) Full time
Are you a visionary marketing professional with a passion for driving brand growth, developing high-impact strategies, and leading marketing teams to success? If so, we invite you to join our team as our new Growth Strategist / Marketing Analyst.

As our Growth Strategist (aka Growth Hacker) you will be the cornerstone of the company's growth and digital marketing initiatives, responsible for crafting and executing a holistic vision for brand trajectory, market engagement, and revenue growth. This role requires a deep understanding of both traditional and digital marketing realms, with a specific emphasis on growth strategies and e-commerce. Merging strategic foresight with hands-on execution, the Growth Strategist ensures that marketing strategies resonate with the company's broader ambitions while promoting innovation in a fluid digital world.

Key Responsibilities:

Strategic Leadership:

  • Sets marketing strategies, oversees campaigns, and drives brand awareness
  • Identifies and pursues new business opportunities, partnerships, and markets
  • Develops strategies to expand the company's customer base and revenue streams
  • Orchestrate our overarching digital marketing strategy, aligning it with growth and revenue benchmarks

Brand Vision:

  • Craft a cohesive brand vision and narrative, ensuring it permeates through all marketing efforts
  • Engage in regular brand audits to ensure alignment with evolving market trends and company objectives

Brand and Product Management:

  • Steer the brand's consistent representation across multiple touchpoints and platforms
  • Collaborate seamlessly with product teams to establish impactful go-to-market strategies

Strategic Partnerships:

  • Craft and refine the strategic roadmap for partnerships, aligning them with the broader growth objectives.
  • Research, identify, and prioritize potential partners in various sectors that can drive significant user acquisition, revenue, and brand visibility

Digital Strategy:

  • Develop and drive a comprehensive digital marketing strategy, incorporating SEO, SEM, social media, content marketing, and other digital channels
  • Analyze digital performance metrics, optimize campaigns, and integrate the latest digital trends and technologies

E-commerce Strategy:

  • Design, implement, and refine e-com strategy to enhance the customer experience and drive online sales growth
  • Partner with DevOps and product divisions to ensure a streamlined and customer-centric online shopping journey

Website Management:

  • Oversee the maintenance, functionality, and user experience of e-commerce website, ensuring it is user-friendly, up-to-date, and optimized for search engines (SEO)
  • Collaborate with web developers and designers to implement improvements and enhancements

Operational Oversight:

  • Lead the creation, roll-out, and assessment of marketing campaigns across diverse channels
  • Foster a culture of growth, creativity, and innovation within the marketing team and its external partnerships

Budget & Financial Management:

  • Set, oversee, and allocate the marketing budget, ensuring strategic resource distribution and optimal ROI
  • Collaborate with finance to monitor marketing expenditures and gauge campaign effectiveness

Stakeholder Collaboration:

  • Engage with cross-functional leaders, to align marketing strategies with overarching business objectives
  • Network with external stakeholders, including industry influencers, media, and partners

Performance Analysis & Reporting:

  • Utilize data analytics to track, evaluate, and report on marketing campaign effectiveness and ROI
  • Present actionable insights and strategic recommendations to the executive team

Innovation & Industry Trends:

  • Stay updated with contemporary marketing trends, tools, and technologies, ensuring the company's forefront positioning
  • Promote a culture of adaptability and innovation within the marketing team

Vendor & Agency Management:

  • Identify, evaluate, and manage collaborations with external agencies and consultants
  • Lead the negotiation process for partnership deals, ensuring favorable terms for the organization while fostering win-win situations

Requirements

  • Bachelor's degree in Marketing, Business, or a related field. MBA or relevant certifications are a plus
  • At least 7 years of experience in a strategic or digital marketing role
  • Bonus points for marketing experience in the retail, consumer product, and/or E-com space
  • Proven experience in digital marketing and strategy, with a track record of driving growth and revenue
  • Strong understanding of marketing principles, strategies, and best practices
  • Exceptional communication and interpersonal skills
  • Strong understanding of digital marketing, SEO, and SEM
  • Understanding of how to make engaging digital content that drives customer acquisition and revenue growth.
  • Experience creating market segmentation, target audiences, and email campaigns.
  • Proficiency in digital marketing tools, analytics platforms, and e-commerce technologies
  • Proficiency with E-commerce platforms and web app integrations (particularly Shopify)
  • Analytical skills to interpret data and make data-driven decisions
  • Proficient with Excel, with the ability to create and interpret reports for forecasting, planning, and ROI analysis
  • Exceptional leadership skills with the ability to champion new ideas and inspire a team.
  • Experience with multi-channel e-commerce strategies, including marketplaces (e.g., Amazon Seller), social commerce, and omni-channel retail
  • Strategic thinking and problem-solving abilities
  • Ability to adapt to a dynamic and rapidly changing digital landscape
  • Strong project management skills with the ability to manage multiple projects simultaneously

Benefits

  • Passionate Team: You'll be working with a group of like-minded trend-setters who share your love for what we do
  • Room to Grow: We're all about professional development. Your creative ideas will be valued and nurtured
  • Creative Freedom: We encourage you to think outside the box and bring your innovative ideas to life
  • Competitive Benefits: We offer competitive compensation, benefits, and perks to keep you happy and motivated.

Benefits include:

  • 401K Retirement with employer matching
  • Medical, Dental, and Vision Insurance
  • Paid Time Off (PTO) and Holidays
  • Professional Growth Plans
  • Performance Bonus Opportunities
  • Health and Wellness Programs
  • Continued Education Allowances
  • Company Sponsored Luncheons and Events
  • Generous Employee Discounts on SSCO Product
  • Fun, Collaborative Work Environment with Great People

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