Communications Specialist

3 weeks ago

Birmingham Alabama, United States Deploy Full time
Position Overview & Responsibilities

Our partner company, the Intermark Group, the nation's top psychology-driven marketing agency, has an immediate opening for a leader in our Communications and Content Amplification area, specifically focused on developing strategies, content, and data-driven marketing campaigns.

We are seeking a skilled and highly motivated individual to break new ground in how we develop + amplify client and agency messages using Social Media, PR and Influencer Marketing disciplines. The ideal candidate is passionate about social media trends, platforms, and strategies, and must demonstrate a strong, proactive consultative approach to help lead and counsel clients and prospects.

Develop and/or oversee campaign development and execution, including strategy, creative ideation, and influencer marketing tactics with a focus on increasing brand awareness and traffic across various platforms, including Instagram, Facebook, X (Twitter), and others

Foster and maintain professional, productive client relationships

Identify solutions and work with teams and independently to drive client success and grow relationships

Serve as an expert in fully integrated PR, Media Relations, and Social Media amplification programs while helping to develop communications plans

Manage social media accounts, including monitoring trends and conversations

Analyze program performance data to make informed decisions about future strategies

Serve as a lead in social listening efforts/monitoring of online conversations

Monitor news coverage and social media sentiments and provide reports + guidance to clients as needed

Conduct industry research as needed to develop campaigns that reach client goals. Stay informed on trends, platform updates, and best practices in communications disciplines to drive innovation and growth

Cultivate a culture of support, growth, and partnership among team members (in PR and Social Media disciplines)

Serve as an ambassador of Intermark Group's capabilities as it relates to organic and new business opportunities

Help to develop and recommend strategies for the Intermark Group brand and sub-brands

Qualifications

Bachelor's degree in marketing, communications, or related field with 4+ years of proven experience driving and executing innovative communications strategies and tactics (Social media, PR, owned media)

Passion for client service and an ability to juggle multiple projects and changing priorities

Ability to execute and measure multifaceted campaigns and day-to-day communications initiatives

Experience leading and/or project-managing digital campaigns across social channels such as Facebook, Twitter, Instagram, and LinkedIn

Ability to interpret and advise on data and metrics

Creative thinker with the ability to generate innovative ideas and content

Experience with social media management tools and publishing platforms, including a strong understanding of social media platforms, algorithms, and trends

Excellent verbal, written, presentation, and problem-solving skills

Ability to be flexible and precise under aggressive deadlines. Must be both a big-picture strategist and have a "do-er" mentality

Critical thinker who is constantly looking for ways to evolve the capabilities of the agency

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