Marketing Specialist

4 weeks ago

Washington, United States BOMA International Full time

With more than one hundred years of leadership and innovation, Building Owners, and Managers Association (BOMA) International and its institute, Building Owners, and Managers Institute (BOMI), serve the entire commercial real estate community, including owners, managers, property professionals, engineers, and service providers of all commercial building types. BOMA's mission is to advance a vibrant commercial real estate industry through advocacy, influence, and knowledge across a federation of 81 U.S. local associations and18 global affiliates with over 20,000 members. BOMI provides critical education and training to industry professionals and has delivered more than 400,000 courses and 43,000 credentials through its designations and certificate programs with a proven record of increasing job performance and company efficiency. BOMA and BOMI are committed to championing commercial real estate professionals, equipping them with cutting-edge insights and unparalleled value to propel their careers. 


BOMA and BOMI continue to grow their offerings of courses and certifications and continue to support developing policy related to support commercial real estate professionals and assist them in furthering their careers. To that end, BOMA International is hiring a Marketing Specialist to support our expanding Marketing team in growing audiences, boosting awareness of BOMA and its offerings, and driving revenue.


Position Summary:


Reporting to the Vice President of Marketing & Sales, the Marketing Specialist will be a part of a seven-member team responsible for creating and maintaining a strong brand presence with internal and external stakeholders, and publicizing events and offerings to support BOMA’s and BOMI’s membership goals. The primary function of the Marketing Specialist will be to assist with the administrative and project management needs of the team while engaging directly with customers and working across the organization on all aspects of marketing and sales.


This role’s dynamic nature requires keen attention to detail, and exemplary project management and organization skills. The ideal candidate will create and distribute effective marketing content, create a strong brand presence with innovative online and offline marketing campaigns, be able to pivot seamlessly between priorities, and excel in a fast-paced environment. Analytical skills are imperative for monitoring and reporting BOMA’s marketing efforts.


Primary Responsibilities:


  • Develop and maintain an effective marketing schedule and calendar.
  • Analyze metrics, and campaign performance, and generate reporting.
  • Collaborate across departments to create informative and engaging client-facing collateral.
  • Design compelling graphics and digital marketing assets, conveying a consistent brand identity aligned with BOMA’s mission, strategy, and objectives.
  • Write, design, and publish content on social media platforms and BOMA’s website to grow audiences, boost awareness of BOMA and its offerings, and drive revenue.
  • Create a cohesive social media plan to optimize events, programs, education, advocacy, and membership.
  • Maintain targeted lists for campaigns.
  • Ensure stakeholders are involved and informed of campaigns.
  • Additional responsibilities as needed.


Required Qualifications:


  • Bachelor’s Degree or relevant work experience + High School diploma.
  • 1-year of project management experience related to marketing schedules or calendars.
  • Demonstrated Proficiency with Canva, Adobe Creative Cloud, Pardot, Hootsuite, WordPress, Microsoft Office Suite, scheduling software, and other marketing platforms.
  • 1-year of related work experience with Graphic Design, Email Campaigns, and Website Management.
  • Knowledge of marketing strategies, audience segmentation and cultivation, and marketing analytics.
  • Strong project management skills to ensure all assets are marketed effectively, strategically, and on time.
  • Keen attention to detail and organization skills to support team goals and initiatives.
  • An ability to develop strong relationships and build buy-in with a wide variety of stakeholders.
  • Strong ability to manage multiple projects and to thrive in a fast-paced environment that involves working on multiple content projects simultaneously.
  • Comprehensive knowledge of social media.
  • A passion for providing superior customer experiences.


Preferred Skills and Personal Characteristics:


  • Positive and energetic individual eager to problem-solve and tackle new projects.
  • Collaborative, flexible, and open to others’ ideas on a high-energy, fun, hard-working team.
  • Committed to constant learning.
  • 1-year of experience in an Association environment is preferred.
  • Video production skills are a plus but not required.
  • Interest in the Commercial Building industry is preferred.
  • Unrestricted authorization to work in the United States.


Location:


BOMA and BOMI have offices located in Washington, D.C., and Annapolis, MD, respectively and operate on hybrid work schedules with the team in-office two-to-three days a week depending on location. Given the collaborative nature of this position, we are only considering candidates who are in or willing to relocate to the Washington, D.C., or Annapolis, MD, areas.


Compensation & Benefits:


The salary range for this position is $50,000 to $59,000. Additionally, BOMA provides a comprehensive benefits package including, but not limited to:

  • Health benefits, including medical, dental and vision for employees and their families.
  • Competitive 401(k) matching.
  • Paid vacation time and paid sick and safe time.
  • EAP Program.


To Apply:


Please email your resume and cover letter to careers@BOMA.org. Subject: Marketing Specialist. Applications will be considered on a rolling basis until the position is filled; however, preference will be given to applications received by the close of business on June 14, 2024. Only those selected for an interview will be contacted. No telephone inquiries, please.


EEO Statement:


BOMA is an equal-opportunity employer. The organization provides equal employment opportunities to qualified persons without regard to race, sex, religion, national origin, disability, age marital status, pregnancy, sexual orientation, veteran status, genetic information or make-up, or any other protected category enumerated by applicable local, state law, or federal law.

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