Demand Generation Manager
3 months ago
Do you have what it takes to work for a leading FinTech transformation provider?
Kinective is an innovative software and technology company that is transforming how technology is utilized in the banking world by unlocking new possibilities. Our market-proven software is driving a new norm for how consumers interact with their bank or credit union by integrating the foundational technology used to serve customers. Simply put, we’re connecting banks and credit unions to the future.
To help support our impressive growth, Kinective is looking for a dynamic Demand Generation Manager who is passionate about planning, organizing, and executing top-tier, demand generation programs that drive pipeline growth across all channels. The Demand Generation Manager is part of our Marketing team, reporting directly to the Marketing Operations Director.
What are we looking for?
- BS/BA in Marketing, Business, or a similar field
- 5+ years of experience in a digital, ABM, or content marketing role
- 4+ years of marketing automation (Hubspot, Salesforce, Marketo, etc.) experience
- 4+ years of experience buiding and owning lead generation engine, leveraging funnel metrics and levers to move the needle on generating qualified leads and accelerating opportunity and pipeline velocity
- Knowledgeable in end-to-end campaign development, execution, and measurement
- Ability to interpret data, create insights, and translate it into applicable changes
- Experience in conversion optimization analysis and strategies
- Understanding of Inbound marketing strategies
What will your day look like?
You will oversee the strategy and execution of demand-generation campaigns. You will help drive prospect and customer growth in both existing and new business segments across multiple channels. You will be instrumental in creating assets that engage our audience and help drive meaningful growth through various campaigns and thought leadership. Above all, you will be an expert in understanding our buyer's journey and crafting content that resonates with our target audience. And you’ll be someone who wants to be part of a fast-growing yet established company.
You’ll be directly responsible for:
- Building and owning Kinective's lead generation engine to maximize conversion rates at every stage of the buyer's journey
- Managing our integrated demand generation campaign strategy and programs through collaboration with cross-functional teams including sales, product, and partner teams
- Shape the strategic direction for the overall audience(s). Develop, plan, and execute integrated marketing plans across a variety of tactics, including journey mapping, campaign development, content maps, nurture, events, and programs to create a consistent customer experience across all channels.
- Work with the creative team to provide campaign concepts and campaign deliverables for full-funnel, multi-channel campaigns.
- Measure and monitor sales funnel activity, making recommendations to address coverage gaps including working closely with the sales team on targeted campaigns and effective follow-up.
- Leverage data to make recommendations and execute campaign optimization across digital and social channels and assets
- Oversee our paid media strategy and manage external agencies
What does life at Kinective look like?
A typical corporate environment is pretty stiff and uninspiring. Not at Kinective. We like to balance all of our hard work with a bit of fun from time to time. Imagine working in an environment where we are continuously building the right place to work and the solutions that truly solve client needs.
Our culture empowers team members to take the lead, upholds integrity as our bedrock, and values trust and respect in all our operations. We truly believe in learning new skills, mentoring colleagues, and nurturing personal development. That’s why we seek to promote from within and give our team members the opportunity to rise with us.
How will your success be supported?
- An incredible marketing team that produces content in-house, and connects with 60,000+ prospects on a bi-weekly basis
- Market-proven products that align with market needs
- Access to product SME’s with deep technical expertise
Kinective is an equal-opportunity employer. All applicants will be considered for employment regardless of color, race, religion, disability, sex, sexual orientation, gender identity, age, national origin, veteran status, or any other characteristic protected by Federal, State, and/or local law.
Please note that this role does not currently offer sponsorship opportunities.
To learn more, look deeper at www.kinective.io
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