Marketing Data Analyst

2 weeks ago


San Francisco, United States Retail Apparel and Fashion Full time

This is 9 months contract 32 Hours per week job.

Payrate: $33/hr on W2


What You’ll Do

• Analyze a diverse range of metrics across multiple platforms and channels to evaluate the performance of our online business.

• Identify trends, patterns, and correlations within the data to uncover insights that inform strategic decision-making.

• Develop brand new reporting dashboards for our marketing vehicles, collaborating closely with vehicle leaders, to craft a unified perspective on our business.

• Collaborate with cross-functional teams, including marketing, product development, and finance, to understand business objectives and prioritize analytical initiatives.

• Synthesize dashboards, reports, and data visualizations to effectively communicate insights to stakeholders at all levels.

• Conduct deep-dive analyses to understand customer behavior, preferences, and pain points throughout the entire user journey.

• Propose marketing vehicle changes based on data-driven insights to optimize acquisition, retention, and conversion rates.

• Recommend optimizations to the customer journey, including website navigation, checkout process, and user interface enhancements, to improve overall user experience and satisfaction.

• Analyze funnel metrics to identify opportunities for new features and functionalities.

• Stay updated on industry trends, best practices, and emerging technologies in data analytics to continuously enhance analytical capabilities and drive innovation within the organization.


Who You Are

• Self-starter with strong interpersonal skills, who can work effectively and build strong relationships with business partners.

• Able to manage change; thrives in a fast-paced and dynamic environment and brings structure to ambiguous situations.

• Exceptional analytical skills and ability to build out new reports based on needs; experienced with Adobe Omniture reports; expert knowledge of MS Excel.

• Strong written and verbal communication skills; able to simplify and communicate complex ideas; able to glean insights and tell a story from the data.

• Experience using data and logic to solve difficult problems and derive effective solutions.

• Knowledge of ecommerce customer experience journeys, including navigation, browse, and checkout.



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