Marketing Specialist

1 month ago

Fort Lauderdale, United States Franklin Street Full time

Franklin Street is currently seeking a Marketing Specialist to join our Investment Sales Team in Fort Lauderdale, FL.


The ideal candidate must possess 1-3 years of experience in graphics and a design role and have experience utilizing a variety of marketing and media communications vehicles including web, email promotion, and traditional collateral. Experience with social media and video editing is required. Must be proficient in Adobe Suite.


Position Overview:

The Marketing Specialist supports a line of business sales team primarily by executing marketing projects, limited research, and related administrative tasks. This role is best suited for someone with a flair for marketing combined with strong creative software proficiency and a creative background.


  • Acts as lead for marketing projects, including but not limited to; creating property Offering Memorandums, coordinating direct mailings and e-blasts, creating flyers, planning and coordinating onsite photo shoots and onsite videography, social media e-blasts, etc.
  • Creates demographic maps, aerials, target area maps and reports.
  • Helps with the marketing production of Brokers Opinion of Value (BOVs).
  • Ensures that all branded materials are consistent and in a corporate-approved template including emails, flyers, newsletters, and deliverables.
  • Reaches out to agents/producers proactively each quarter or before any major events to execute collateral updates.
  • Works with Marketing and PR teams to prepare draft press releases and identify opportunities for press.
  • Coordinates marketing campaigns through designing and updating flyers, announcements, client requirements, maintaining schedules and updating calendars, creating and updating email lists.
  • Creates and manages social media for the team.
  • Creates and edits social media and marketing videos.
  • Other duties as assigned.


Requirements:


  • Bachelor’s degree or 3 or more years of experience in a graphics and design role.
  • Experience utilizing a variety of marketing and media communication vehicles including web, email promotion, and traditional service/product collateral a plus.
  • Knowledge of off-line marketing disciplines i.e.: direct marketing, collateral development, public and media relations, and event marketing preferred.
  • Strong organizational skills and the ability to multi-task in a fast-paced setting.
  • Must have knowledge of office administrative procedures, and knowledge of use and operation of standard office equipment, at a level generally acquired through 3+ years of related experience. Must possess demonstrated administrative/organizational skills.
  • Must be able to work independently with minimal direction/supervision.
  • Proficiency with Adobe Suite (InDesign, Photoshop, Illustrator, Acrobat Pro, Flash) required.
  • High level of proficiency in computer skills including MS Office applications (Excel, Word, Outlook, Publisher, and PowerPoint) and internet/application software is required along with a willingness and ability to learn new software programs.
  • Excellent data entry skills are required. Experience working with databases is a plus.
  • Prior experience working at a Real Estate company is preferred.


About Franklin Street:


Franklin Street is a family of full-service real estate companies focused on delivering value-added solutions to meet clients’ evolving needs. Through a collaborative philosophy of leveraging the resources, expertise, and experience of each of its divisions—Real Estate, Capital, Insurance, Property Management, and Project Management—Franklin Street offers unmatched value and optimal solutions for clients nationwide.


Make your next career move with Franklin Street. With seven lines of business and six offices across Florida and Atlanta, that perfect opportunity you’ve been looking for is here. We believe in hiring a mix of experienced and new talent to join our team of professionals. Whatever your expertise, wherever you are on your career path, Franklin Street is your destination for success.


Learn more about Franklin Street and our award-winning culture at www.FranklinSt.com.


Franklin Street offers competitive salaries, medical – including additional discounts, dental, and vision benefits, disability, and life insurance, 401(K), paid time off, and holiday pay. We also love working together to help the community through our company-sponsored philanthropy events.


Must be able to successfully pass pre-employment (post-offer) drug screen and background check.


Franklin Street and Lighthouse HR Services is an Equal Opportunity Employer: Race, Religion, Color, National Origin, Citizenship, Sex, Sexual Orientation, Gender Identity, Age, Disability, Ancestry, Veteran Status, Genetic Information, or any other classification protected by law.

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