Social Media Marketing Specialist

4 weeks ago


The Woodlands, United States Insight Global Full time

A healthcare provider in The Woodlands, TX is looking for a Marketing/Social Media Specialist to join their team This role is perfect for someone who is passionate about building brand awareness and engaging with audiences through innovative social media strategies.

Responsibilities:

* Develop and execute social media marketing plans across platforms such as Facebook, Twitter, Instagram, LinkedIn, and TikTok.

* Create engaging, original content including graphics, videos, and text to increase follower engagement and brand loyalty.

* Monitor social media trends and leverage insights to optimize campaigns and strategies.

* Collaborate with the marketing team to coordinate promotional activities and events.

* Analyze and report on social media performance metrics to measure the success and ROI of campaigns.

* Engage with followers, respond to queries in a timely manner, and monitor customer reviews.

* Google Ads management

* Experience with Squarespace as it is the host for our website.

Qualifications:

* Bachelor's degree in Marketing, Communications, or a related field.

* Proven experience in social media management, content creation, and digital marketing.

* Strong understanding of social media platforms and analytics tools.

* Excellent communication and copywriting skills.

* Ability to work independently and as part of a team.


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