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Marketing Director

4 months ago

The Woodlands, United States Insight Global Full time

A healthcare provider in The Woodlands, TX is seeking to add a Marketing Director to their team This person will be responsible for directing a brand new marketing team that is heavily involved in a re-branding for this company. As the Director of Marketing, you will play a pivotal role in shaping the brand identity, driving growth, and ensuring our venues remain at the forefront of the industry.


Responsibilities:

  • Strategy Development: Design and implement comprehensive marketing strategies to promote the clinic’s business activities.
  • Supervision: Oversee the marketing department, providing guidance and feedback to other marketing professionals.
  • Promotional Events: Generate ideas for promotional events or activities and organize them efficiently.
  • Market Research: Conduct competitor research to stay informed about industry trends and identify opportunities.
  • Budget Management: Manage forecasting and budgeting for marketing spend.
  • Collaboration: Work closely with physicians, staff, and external partners to align marketing efforts with clinic goals.
  • Patient Referral Program: Manage and increase the patient referral program through internal marketing efforts.
  • Nurturing Referral Sources: Build and nurture relationships with referral sources such as other healthcare providers.
  • Digital Marketing: Oversee online marketing efforts, including social media, email campaigns, and website content.


Qualifications:

  • Bachelor’s degree in marketing, business, or a related field.
  • Proven experience in marketing, preferably in a healthcare setting.
  • Strong leadership skills and the ability to collaborate effectively.
  • Excellent communication and organizational abilities.
  • Familiarity with healthcare marketing trends and best practices.