Digital Marketing Operations Specialist

3 weeks ago

Grand Rapids, United States tesa Full time

Digital Marketing Operations Specialist

Grand Rapids, MI – Hybrid Schedule


tesa tape, the global leader of adhesive solutions, is seeking a Digital Marketing Operations Specialist to help grow our North American Headquarters in our new corporate office located in Grand Rapids, Michigan.


Job Summary

The Marketing Operations Specialist works in a fast-paced environment managing multiple projects in the North American region to integrate globally aligned processes and best practices in the area of marketing & sales. The role will conduct complex data analyses that will be used in inform and steer strategic decisions by stakeholders. They will be responsible for maintaining and optimizing e-commerce tools such as tesa PRO and the TPC (target price calculator). The Marketing Operations Specialist is accountable for repetitive and regional activities that are cross-functional like customer classification and ensuring SAP integrations with marketing tools are working correctly.


Principal Accountabilities:

  • Maintain, update, and optimize the tesa PRO platform by working with the sales team and global counterparts to increase customer adoption and drive topline sales.
  • Work with product managers to ensure that PIM system is updated and integrated with all necessary digital systems.
  • Key user for MAM (Marketing Asset Management) platform ensuring all assets are uploaded and properly tagged for search and syndication.
  • Optimize and manage product sampling procedure to drive out cost and complexity.
  • Ensure all marketing digital platforms are properly integrated and always functioning.


Hiring Requirements:

  • Bachelor’s degree, plus 2-5 years of relevant experience.
  • Experience with SAP, MAM and PIM systems (any platform) and their integration.
  • Demonstrated strong analytical skills.
  • Experience with backend integrations with a CMS a plus.
  • Must have strong strategic thinking and organizational skills.
  • Strong communication skills with the ability to positively influence internal customers and collaborate with global teams.
  • Must be able to travel as required up to 15%.

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