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Customer Insights Analyst

2 months ago

Parsippany, United States The Custom Group of Companies Full time
Position: Customer Marketing Insights Analyst 24-00114
Location: Parsippany, NJ (100% REMOTE to AREA only– with occasional onsite meetings)
Rate: $45.00-$50.00 per hour (W2 only)
Contract Duration: 12+ months (with the possibility of Right to Hire)
No C2C or 3rd party agencies
• Required Skills MS Excel, Google Suite, Qualtrics Quantitative and Qualitative Data, Data Insights, Testing and Marketing Industry experience., Conduct focus groups and interviews and VOC with previous experience with CGP - physical products

About Us: We’re assembling a team of dynamic professionals, and we want you to be part of it As a Marketing Insights Analyst, you’ll play a pivotal role in shaping our Commercial business strategy. Dive into market research, consumer insights, and more—all while working remotely from the comfort of your home.

What You’ll Do:
Collaborate with the Marketing Insights Team to execute impactful Market Research initiatives.
Uncover insights that drive Brand, Product, Advertising, and Customer Program strategies.
Dive deep into marketing research, analyzing data and trends.
Leverage our tools and manage vendor relationships to gather valuable information.
Be the bridge between data and strategy, asking the right questions and identifying needs.
Present your findings to business owners and senior management, providing actionable insights.

Required Skills: • Excellent Communicator: Your words matter—both written and verbal. • Aligning Performance: Connect success to strategy. • Business Acumen: Understand the big picture. • Strong Work Ethic: Roll up your sleeves and get things done. • Building Partnerships: Collaborate across functions. • Managing Conflict: Navigate challenges with grace. • Stress Tolerance: Keep calm and analyze on.

Market Research Focus: • End-to-End Research: From requirements gathering to study launch and results delivery. • Partnership: Work closely with senior Insights resources and external vendors. • Customer-Centric: Support Commercial areas like Products, Programs, and Services. • Collaboration: Team up with channel marketing, legal, and services.

Technical Skills: • MS Excel Ninja: Advanced proficiency. • Google Suite Guru: Master the tools. • Qualtrics Explorer: Intermediate experience. • Marketing Know-How: Understand the landscape. • Data Insights: Analyze and share actionable findings. • Qualtrics Wizard: Program questionnaires and analyze data. • Qualitative Insights: Conduct focus groups and interviews. • User Experience Testing: Enhance our offerings.
Personal Attributes: • Effective Communicator: Bridge gaps and coordinate. • Project Management Pro: Juggle multiple tasks. • Interpersonal Dynamo: Connect with departments and major customers. • Logical Problem Solver: Methodical approach. • Financial Acumen: Basics covered. • Self-Starter: Results-driven multitasker. • Team Player: Collaborate at all levels. • Positive Attitude: Overcome challenges with optimism. • Curious Mindset: Dive deep into data. • Analytical Thinker: Decode insights. • AEC Industry Savvy: Bonus points

Education • Bachelor's Degree mandatory; preferred degree in Marketing, General Management, Psychology, Finance, Accounting, Economics, Architecture/Engineering, or Sustainability. • Certifications through N/ng, Burke, or other institutions/organizations will also be considered in lieu of a degree with appropriate experience. • College graduates or professionals with 3-5 years of experience in marketing research or marketing insights.

Ready to make an impact? Apply now and let’s shape the future together