Digital Marketing Manager
4 weeks ago
Atlanta, Georgia, United States of AmericaExtraordinary Care. Extraordinary Careers.With one of the nation's largest, most innovative long-term care pharmacy services providers, there is no limit to the growth of your career.Our unique business model combines the personal touch of locally operated pharmacies with the robust support of our Atlanta-based corporate team, ensuring best-in-class pharmacy care for our customers.Why Guardian Pharmacy? We're reimagining medication management and transforming care.Who We Are and What We're About:Our core focus is delivering customized medication management solutions to support healthcare organizations serving seniors and individuals with complex care needs. With our comprehensive suite of tech-enabled pharmacy services and a dedicated team of professionals committed to enriching the lives of those we serve, we are redefining how pharmacy care is delivered.We offer an opportunity to learn and grow your career in a fast-paced, diverse, and inclusive environment. If you are looking for a challenging, team-oriented environment in which you can put your expertise to work, then this is the place for you.This is a fully remote role. Ideally we would like someone in the Eastern or Central Time Zone.What We Are Looking For: We are seeking a seasoned Digital Marketing Manager to lead our digital marketing efforts, including social media management, email marketing, digital asset management, and website oversight.To Be Successful: You will need to be a dynamic and strategic thinker who excels at creating and implementing innovative digital marketing campaigns that resonate with diverse audiences and drive measurable results.The Role:The Digital Marketing Manager will be responsible for crafting, executing, and refining digital marketing strategies to support our corporate image, field operations, and event marketing initiatives.Day-to-Day Job Responsibilities:Develop and implement digital marketing strategies to enhance our brand's presence across various online platformsManage and support corporate social media channels, ensuring content is fresh, relevant, and engaging while also providing our pharmacies with high-quality social media content and supportOversee the creation and distribution of various e-blasts, including advertising campaigns and e-newsletters, along with internal marketing communicationsLead the digital marketing initiatives for events, including creating e-blasts and managing other digital media assets for tradeshowsConduct regular updates and maintenance of our websites and landing pages, while optimizing for SEO and leveraging GA4 for analytics and performance insightsManage hiring platforms by regularly updating our company's presence on Glassdoor, LinkedIn, IndeedMaintain a well-organized digital asset/content management system, ensuring all digital assets are up to date and effectively organizedManage the marketing department's intranet page, supporting sales teams with up-to-date tools, resources, and communicationsOther essential functions and duties may be assigned as neededEducation:Bachelor's degree in Marketing, Communications, or a related field; or equivalent experienceKnowledge, Skills, and Abilities:Minimum of 5 years of experience in a digital marketing role, with a proven track record of successful digital strategy implementationExceptional communication and interpersonal skills to effectively coordinate with teams and manage external vendor relationshipsExcellent organizational skills with the ability to handle multiple tasks simultaneouslyDemonstrable experience with social media platforms, email marketing campaigns, website management, SEO, and web analytics toolsStrong proficiency in digital marketing tools, including digital asset and content management systems, CRM (e.g., Salesforce), marketing workflow systems (e.g., Monday, Asana, Workfront) email marketing software (e.g., MailChimp, Constant Contact), and graphic design platforms (e.g., Canva, Illustrator, InDesign)Ability to work independently and deliver to deadlines.Ability to solve problems with minimal direction.Proficiency in Microsoft Office products.What We Offer:Emotional well-being and physical health are important, which is why our employees receive a generous benefits package and a work culture that supports our core value of, "Treat others as you would like to be treated."Compensation & FinancialCompetitive pay401(k) with up to 3.5% company match (1)Family, Health & Insurance Benefits (1), (2)Multiple health plan options including copay (FSA-eligible) and HSA eligible plansWellness Incentive ProgramDental and Vision plansCompany-paid basic life, AD&D and long-term disability coverageOptional employee, spouse, and child life/AD&D insuranceOptional accident, critical illness, and short-term disability coverageDependent Care Flexible Spending AccountsEmployee Assistance Program (EAP)Time Off Paid holidays and sick daysGenerous vacation benefits based on years of service(1) Eligibility begins the first of the month following 30 days of employment(2) Full-time employees only, excluding EAP which is available to all Guardian employeesThe Guardian DifferenceOur clients require pharmacy services that aren't "cookie cutter." That's why every Guardian pharmacy is locally operated and empowered with the autonomy to tailor their business to meet their clients' needs.Our corporate support offices, based in Atlanta, Ga., provide services such as human resources, business intelligence, legal, and marketing to promote the success of each Guardian location.Regardless of your role at Guardian, your voice and talents matter. Because healthcare is an ever-changing industry, we encourage innovative thinking, intellectual curiosity, and diverse viewpoints to ensure we stay competitive in today's dynamic business environment.At Guardian, we are dedicated to fostering and advancing a diverse and inclusive workforce.Join us to discover what your best work truly looks like.
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