Marketing Manager

7 days ago


Columbus, United States Vaco Full time

Job Overview:

Company is looking for an experienced and dynamic Marketing Manager to lead the marketing team and drive strategic initiatives. This individual will play a crucial role in building and managing a team of marketing specialists, setting measurable goals, and ensuring that key performance indicators (KPIs) are met consistently. The ideal candidate has a strong background in digital marketing and campaign management, along with proven leadership abilities to foster team growth, conduct regular performance reviews, and recruit top talent to expand our capabilities.


Key Responsibilities:

  • Team Leadership & Growth:
  • Build, lead, and develop a team of marketing specialists, including hiring and onboarding new team members as needed.
  • Conduct regular performance reviews to support professional development, establish individual goals, and foster a high-performance culture.
  • Provide mentorship and guidance to team members, encouraging growth and ensuring alignment with the company's objectives.
  • Marketing Strategy & Execution:
  • Develop, implement, and oversee comprehensive digital marketing strategies to increase brand awareness, drive engagement, and generate leads.
  • Manage end-to-end marketing campaigns, from planning to execution, optimization, and reporting on results.
  • Collaborate with cross-functional teams to ensure brand consistency and alignment with company goals across all marketing channels.
  • KPI Management:
  • Set measurable goals and key performance indicators (KPIs) for the marketing team, analyzing and adjusting strategies as needed to achieve targets.
  • Track and report on marketing performance metrics, using data-driven insights to improve campaign effectiveness and optimize future efforts.
  • Monitor trends, customer insights, and competitor activities to refine marketing strategies and keep our brand competitive in the market.
  • Digital Marketing & Campaigns:
  • Lead the development and execution of digital marketing campaigns across various platforms, including social media, email, SEO, SEM, and display advertising.
  • Stay up-to-date with industry trends and emerging technologies to keep our digital marketing efforts cutting-edge.
  • Ensure campaigns are well-coordinated, targeted, and deliver a positive return on investment.


Qualifications:

  • Bachelor's degree in Marketing, Business, or a related field.
  • 5+ years of experience in marketing, with at least 2 years in a leadership role managing a team.
  • Strong experience with digital marketing channels, tools, and best practices.
  • Proven track record of successful marketing campaign management.
  • Ability to analyze and interpret data to make strategic decisions.
  • Excellent organizational, communication, and interpersonal skills.

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