Marketing & Creative Manager

3 weeks ago

Boca Raton, United States Reach Home Loans Full time

**This is a hands on position, if you’re not comfortable performing the key responsibilities directly, please do not apply**

 

Our South Florida mortgage company is looking for a phenomenal communicator who loves to serve people, is detail-oriented, organized, reliable, and hard-working to be our newest team member.

 

This person must have sky-high integrity, an optimistic attitude, an enjoyable personality and absolutely love to serve our clients. We're looking for someone who is hunting for a career with an energetic, innovative, high-producing local mortgage team. We only want someone who is genuinely a people-person and is a team-player. We work hard, helping a lot of people, but we have a lot of fun doing it.

 

Key Responsibilities

  • Content Strategy & Calendar Management: Oversee the content creation and editorial calendar for the company co-founder, ensuring alignment with business objectives and brand voice.
  • Ad Campaign Management: Strategize, run, and optimize paid advertising campaigns on Meta (Facebook/Instagram) and Google platforms to generate leads and increase ROI.
  • Social Media Management: Lead the creation, scheduling, and monitoring of content across the company’s social media channels to boost engagement and brand awareness.
  • Event Marketing: Collaborate with the team to develop marketing strategies, creatives, and prospecting campaigns to drive attendance and engagement for events.
  • Agent-Focused Marketing: Create and execute marketing initiatives tailored to support real estate agents, fostering strong partnerships and mutual success.
  • Loan Officer Marketing Support: Develop onboarding materials, training, and ongoing marketing support for Loan Officers to enhance their client engagement and lead generation.
  • Audience Targeting & Funnel Creation: Design and manage lead magnets, funnels, and projects targeting Loan Officers and real estate agents to nurture and convert prospects.
  • Realtor Onboarding for Listingcredit.com: Lead the marketing efforts for onboarding realtors onto the listingcredit.com platform, ensuring seamless adoption and engagement.
  • Website Development & Optimization: Oversee website updates, improvements, and performance optimization to ensure a user-friendly, conversion-focused experience.

Key Skills & Qualifications

  • Marketing Expertise: Deep understanding of digital marketing, social media strategy, and content creation.
  • Ad Platform Proficiency: Experience in running and optimizing ads on Meta and Google Ads platforms.
  • Content Management: Strong ability to plan and execute editorial calendars and collaborate with creatives to produce engaging content.
  • Event Marketing: Proven ability to design marketing campaigns for events, including prospect generation and attendee engagement.
  • Project Management: Exceptional organizational skills to manage multiple campaigns, team communications, and marketing deliverables simultaneously.
  • Communication Skills: Excellent verbal and written communication to effectively coordinate across teams and engage external stakeholders.
  • Technical Skills:
  • Familiarity with marketing tools like Canva, Adobe Suite, or similar design software.
  • CRM and email marketing platforms (e.g., HubSpot, Mailchimp).
  • Knowledge of website management tools such as WordPress or Squarespace.
  • Analytical Skills: Ability to analyze campaign performance and optimize strategies for better outcomes.
  • Creativity & Innovation: Talent for crafting compelling campaigns and engaging audiences in new, creative ways.
  • Team Leadership: Experience in leading marketing teams or cross-functional collaboration.
  • Real Estate Knowledge: Familiarity with the real estate and mortgage industry is a strong advantage.

Preferred Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • 5+ years of experience in marketing, with a focus on digital and content marketing.
  • Strong portfolio showcasing successful campaigns and marketing projects.
  • Experience in onboarding and training teams on marketing processes and tools.


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