Product Marketing Manager
6 months ago
We are united in our mission to make a positive impact on healthcare. Join Us
South Florida Business Journal, Best Places to Work 2024 Inc. 5000 Fastest-Growing Private Companies in America 2023 Company of the Year | 2023 BIG Innovation Awards Fastest-Growing Company of the Year – Large (Bronze) | 2022 Best in Biz AwardsWho we are:
We Are Modernizing Medicine (WAMM) We’re a team of bright, passionate, and positive problem-solvers on a mission to place doctors and patients at the center of care through an intelligent, specialty-specific cloud platform. Our vision is a world where the software we build increases medical practice success and improves patient outcomes. Founded in 2010 by Daniel Cane and Dr. Michael Sherling, we have grown to over 3400 combined direct and contingent team members serving eleven specialties, and we are just getting started ModMed is based in Boca Raton, FL, with office locations in Santiago, Chile, Berlin, Germany, Hyderabad, India, and a robust remote workforce with team members across the US.
ModMed is hiring a driven Product Marketing Manager to join our positive, passionate, and high-performing Marketing team focused on developing annual product marketing plans across all relevant ModMed products and services. This is a high-impact individual contributor role that focuses on ModMed's key buyer personas by developing messaging, positioning and sales materials within a fast-paced Healthcare IT company that is truly Modernizing Medicine
Your Role:
Ushers relevant product and services launches for their persona through the concept-to-market process (product idea to launch), working with the ELT team, to review, approve and ensure ongoing organizational launch readiness. Leads the team to develop customer benefit messaging and positioning. Develops compelling sales enablement materials: website content, blog posts, white papers, webinars, videos, slide decks, and data sheets. Partners with sales enablement to deliver training. Crafts and continually refines the story to unlock the potential of our products and services to help our customers deliver better care to their patients through our solutions. Leads the ongoing updates of competitor info, including battlecard updates, for competitors unique to their persona. Feeds competitive insights into the cross-specialty, cross-persona battlecards. Identify key trends, market drivers and customer requirements for products and services across specialties, while acting as a subject matter expert and sharing this information with the sales and product teams.Skills & Requirements:
Bachelor's Degree, required in Marketing or Business related area of study; MBA, preferred. 7+ years of B2B marketing experience with demonstrable examples of product marketing achievement. Ability to travel 15-20% including occasional weekends. Experience as a product marketing manager. Experience driving direction and alignment with large cross-functional teams. Experience in a business-to-business (B2B) environment, high-tech products/services, ideally in healthcare. Strong writing, speaking and presentation skills. Certification(s) from Product Marketing Alliance or Pragmatic Institute. If you are local to South Florida, this role requires the ability to work 3 days per week in the Boca Raton, FL headquarters.#LI-LM1
ModMed Benefits Highlight:
At ModMed, we believe it’s important to offer a competitive benefits package designed to meet the diverse needs of our growing workforce. Eligible Modernizers can enroll in a wide range of benefits, including:
Comprehensive medical, dental, and vision benefits, including a company Health Savings Account contribution, 401(k) Plan with immediate vesting in the company matching contribution, Generous Paid Time Off and Paid Parental Leave programs, Company paid Life and Disability benefits, Flexible Spending Account, and Employee Assistance Programs, Company-sponsored Business Resource & Special Interest Groups that provide engaged and supportive communities within ModMed, Professional development opportunities, including tuition reimbursement programs and unlimited access to LinkedIn Learning, Global presence and in-person collaboration opportunities; dog-friendly HQ (US), Hybrid office-based roles and remote availability, Weekly catered breakfast and lunch, treadmill workstations, Zen, and wellness rooms within our BRIC headquarters.-
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