Senior Marketing Insights Manager

2 days ago


Boca Raton, Florida, United States Engage Partners Inc. Full time
About the Role
We are seeking a Senior Marketing Insights Manager to join our team at Engage Partners Inc. As a key member of our performance marketing team, you will be responsible for providing actionable insights to both internal and external stakeholders, guiding our company to leverage data effectively for marketing success.

Key Responsibilities:
  • Insight Generation: Provide actionable insights to both internal and external stakeholders, guiding our company to leverage data effectively for marketing success.
  • Campaign Optimization: Optimize strategies to improve ROI and drive accurate forecasting.
  • Analytics Creation: Develop and maintain marketing analytics frameworks, working with stakeholders to build dashboards, reports, and tools to track key metrics (CPM, CPC, CPE, CPA, ROI) and support decision-making.
  • Data Management: Serve as the lead expert on marketing analytics systems, ensuring data accuracy and accessibility across platforms. Collaborate with IT and agency partners, document data processes, and manage tagging/tracking in platforms like Power BI, Google Analytics, Salesforce, and SQL.

What We're Looking For:
Education & Experience
  • Bachelor's degree in Math, Statistics, Economics, Data Science, or related analytics field (MBA or Master's preferred).
  • 7–10 years' experience in analytics, preferably in marketing or finance.

Required Skills
  • Ability to clearly communicate complex findings to non-technical audiences.
  • Proficient with performance marketing tools (Google Analytics, Ads, Tag Manager, Data Studio).
  • Knowledgeable in data quality best practices and analytics tools.
  • Experience with BI tools (PowerBI preferred) and programmatic data management (SQL, Excel).
  • Strong problem-solving and decision-making abilities with a team-oriented approach.
  • Detail-oriented and adaptable to new technologies, ensuring accuracy in data-driven campaigns.

Estimated Salary: $150,000 - $220,000 per year

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