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Creative Strategist
3 months ago
About:
At G.O.A.T. Foods - we’re obsessed with building the best brands of all time. These include:
- Licorice.com
- Pretzels.com
- Caramels.com
- Chocolate.com
- Taffy.com
- …with many more on the way
We’re a small team family business that prides itself on offering the largest and best collection of candy, snacks, and gifts from around the world in each of our categories. We’re only a few years old, but are already well on our way to becoming trusted, household name brands - built on top of a foundation of A+ domain names.
Our fast-growing e-commerce business is seeking a highly organized and dedicated Creative Strategist to join our growing Marketing team. In this role, you will play a crucial part in supporting our growth via our Digital and Traditional channels across our many (and growing) brands.
If you are a creative, process, and data-driven advertising professional with a passion for developing innovative strategies to connect with consumers, we encourage you to apply. We offer a competitive salary, benefits package, and a dynamic work environment.
Responsibilities:
- Develop media strategies and plans of execution for digital, paid social, and video ads for all of our brands
- Update, iterate, and test ad campaigns based on industry trends, creative fatigue, and customer market targets
- Lead concept, ideation and ideas to produce content tests across multiple mediums
- Research and deeply understand our brands’ markets and industries
- Research our customer via reviews, customer experience tickets, surveys, reviews, etc.
- Complete extensive competitor analysis and research
- Become obsessed with our marketing efficiencies, cost per acquisition, and other key marketing KPIs
- Define customer pain points that prohibit or contribute to purchase
- Use research and customer psychology to craft compelling narratives around consumer’s purchasing
- Conceptualize constantly on new ways to sell our products through visual, written, photographic, and site experience funnels / landing pages.
- Write creative briefs for handoff to designers, copywriters, video, creative, and UGC team(s)
- Approve executed briefs and associated creative from designers, copywriters, video, creative, and UGC team(s)
- Participate in feedback and iterations loops with designers, copywriters, video, creative, and UGC team(s)
- Collaborate with media buying team on creative / asset / copy combinations to test in market
- Perform analysis on all creative deployed and hypothesize on reasoning
- Analyze and report on which creative angles are performing best and which angles to iterate on
- Analyze and report on which visual creative and copy combinations perform best together and reasons why
- Analyze and report on which creative, copy, and landing pages perform best together
- Analyze and report on which visual creative should be produced, edited, and tested next based on historical performance
- Collaborate with Site Experience lead for conversion rate optimization possibilities on site
- Participate in the Creative Flywheel process to create, iterate, test, and repeat ad creative and ideas for all of our brands
- Cross-functional partnership with Creative and Marketing team(s).
- Identify and triage operational and functional problems, inform leadership promptly, notify the appropriate resources, provide regular status updates, and ensure that timely resolutions are achieved
- Participate in the Ecommerce roadmap planning process to help identify opportunities and emerging trends.
- Maintain awareness of industry trends, technologies, and best practices to implement relevant strategies to increase revenue and profitability.
- Any other duties or responsibilities as assigned by the Supervisor
Qualifications:
- 2-5+ years of experience in an agency/in-house concepting ideas for brand and product
- Experience with paid social or direct response marketing
- Proficiency in platforms such as Meta Ads Manager, TikTok Ads Manager, Motion, and Google Sheets
- Experience working autonomously in a fast-paced, high-growth environment
- Experience in collaborating with cross functional teams on challenging and complex projects
- Experience working on social across multiple social platforms
- An understanding and appreciation of the latest creative trends and insights
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