Email Marketing Manager

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Louisville, United States The Ash Group Full time

**W2 ONLY, NO C2C or 3rd Parties**


Title: Email Marketing Manager

Location: Louisville, CO

Setting: Onsite

Pay: $85k - $115k target salary

Duration: Direct-hire


Key Responsibilities:

  • Develop and implement strategies focused on driving growth through new prospect/lead sign-ups, with a secondary focus on driving engagement and retention through member comms.
  • Lead email team’s ideation and execution across multiple channels, including email, SMS, and push, through compelling campaigns that speak to the Gaia audience and our unique content offerings, targeting our demographic’s interests, worldview, and unmet desires
  • Manage direct reports within the email team to ensure KPIs are met
  • Work directly with the Head of Email to ideate and implement effective email marketing strategies that drive growth through various email automations, marketing funnels, ad hoc blasts, and cross-team efforts within marketing.
  • Ensure accurate reporting on KPIs for the Head of Email, executives, and other relevant stakeholders.
  • Support cross-departmental efforts with the planning and execution of summits, digital events, and highly tailored marketing funnels
  • Support Gaia Marketplace efforts to promote and sell products, experiences, and services as we begin to scale our eComm platform.
  • Collaborate with our in-house creative team to develop engaging assets that drive results.
  • Conduct A/B testing and analysis to optimize performance metrics such as open rates, click-through rates, and conversion rates.
  • Ensure compliance with email marketing privacy and regulations, i.e. CAN-SPAM, GDPR, and general send reputation score.
  • Ensure effective use of email marketing software to manage and optimize subscriber lists, segment audiences, and automate campaigns.
  • Stay up-to-date with the latest email marketing trends, technologies, and best practices.
  • Strong leadership skills, as well as the ability to multi-task and juggle a number of initiatives, delegating tasks in a manner to achieve optimal efficiency and a smooth workflow for the team
  • 4-5 years experience working in an email marketing role, management experience a plus


Qualifications

  • Bachelor’s degree in marketing, communications, or a related field or equivalent industry experience.
  • At least 4-5 years experience in email marketing.
  • 1-2 years experience in management
  • Experience working with email lists of 500k-1mm in size will improve consideration.
  • Strong knowledge of email marketing best practices, regulations, and tools.
  • Excellent writing and communication skills.
  • Proficiency in email marketing software, such as Mailchimp, Klaviyo, Iterable, and Braze. Emarsys experience vastly improves consideration for the role.
  • Strong analytical skills and ability to use data to inform decisions.
  • Ability to work collaboratively in a team environment.
  • HTML/CSS and Adobe Creative Suite experience is a plus, but not required.
  • Ability to handle multiple projects and complete work within a deadline
  • US citizenship or an existing work visa is required
  • Gaia subscribers strongly preferred
  • Non-smoker
  • Must be able to work on campus in Louisville, CO.

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