Marketing Manager, Specialty Hospitals
3 weeks ago
Louisville, Kentucky,
Description ScionHealth is building a best-in-class Marketing organization to drive patient volume/census across diverse business lines – connecting patients/families and providers to the care they/their patients need. ScionHealth provides high-quality, patient-centered acute and post-acute hospital solutions operating in 25 states with over 22,000 caregivers. The health system is focused on driving innovation, serving its communities and investing in people and technology to deliver compassionate patient care and excellent health outcomes. We are seeking a Marketing Manager to provide support to our long-term acute care line of business with a focus on planning, executing, and enhancing marketing initiatives, supporting the growth of the division and driving results. If you are looking for an opportunity that allows you to lead, create, build, and thrive in a start-up energy, this is a role for you
Essential Functions Lead marketing planning, strategy and execution activities to support our specialty hospital line of business to drive meaningful growth Form marketing strategies and campaigns in support of multi-disciplinary projects from launch to execution within allocated time, resources and budget Collaborate closely with sales, managed care and other key stakeholders to plan, manage, and coordinate marketing strategies, media assets and delivery Drive marketing planning and alignment initiatives, including the development of communications and facilitating strategic meetings for marketing needs Create, own ongoing management/updates to media assets including collaterals, website(s), presentations, podcasts and other marketing media. Report on marketing activity including recommendations and clear summary of performance against the key performance indicators and metrics In collaboration with the communications team, drive content management that attracts and informs B2B and B2C audiences; including, online and print collateral and content (primarily on public-facing websites and social channels) Knowledge/Skills/Abilities Strong writing and presentation skills Proficient at Microsoft products, i.e., Word, Excel, and PowerPoint Effective communicator including oral and written communications Excellent project management skills Capable of working independently and delivering appropriate and timely feedback to leadership and team members Approximate percent of time required to travel: 10% Qualifications Education and Experience Bachelor’s Degree in Marketing, Communications, Public Relations, or related field required. 5+ years in marketing and communications leadership roles 5+ marketing, internal communications, strategic planning and/or public relations
Depending on the candidate’s qualifications, we may fill this at a different level.
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