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Content Marketing Specialist

3 months ago

Cupertino, United States Splashtop Inc. Full time

Who we are?

As a leader in secure remote access and remote support software, Splashtop transforms the way businesses connect, collaborate, and thrive in the digital era. From multinational enterprises and academic institutions to small businesses, MSPs, and individuals, our cutting-edge solutions deliver an unparalleled in-person experience with the security IT can trust.


Headquartered in San Jose, California, and with a global presence spanning Hangzhou, Tokyo, Taipei, Singapore and our European headquarters in Amsterdam, Splashtop is at the forefront of revolutionizing remote connectivity. Our dynamic team of ~350 Splashtop colleagues is dedicated to serving over 200,000 corporate customers worldwide.


At Splashtop, we not only promise excellence – we deliver it consistently. With a remarkable Net Promoter Score of +93 and 85% of Fortune 500 companies relying on Splashtop products globally, our commitment to exceeding expectations is unmatched. Recently achieving Unicorn status with a valuation of $1 billion, we owe our success to the 30+ million happy users who trust us.


Joining Splashtop means being part of a company that values your contribution and empowers you to make a real impact. As a young and fast-growing organization, we foster a culture of transparency, collaboration, and continuous improvement. Each Splashtop employee plays a crucial role in shaping our collective success, and we celebrate our achievements together.


What will you do in this role?

As our Content Marketing Specialist, your task is to translate our passion and technical prowess into compelling and relatable content for our target audience. Collaborating closely with various teams, including marketing, product, and security, you will play an essential role in shaping Splashtop's online voice.


The key responsibilities of this role will require you to:

  • Copywriting Excellence: Create persuasive website content highlighting the benefits and features of our SaaS solutions.
  • Content Strategy: Develop strategies with the marketing team to align content with business goals, including blog posts, whitepapers, and case studies.
  • Technical Acumen: Quickly understand and convey technical aspects of our solutions.
  • SEO Optimization: Produce valuable content that aligns with our SEO strategy. Utilize tools including SEMrush, Google Analytics, and Google Search Console, to monitor and improve performance.
  • Market Research: Stay updated on industry trends, competitor offerings, and market changes to keep our messaging current.
  • Collaboration: Work with teams across Splashtop, especially the SEO manager and product/security specialists, to create unique content.
  • Project Management: Manage content projects from start to finish, ensuring timely delivery and adherence to company standards.


Who you are?

  • 1-3 years of B2B copywriting experience, preferably in tech or SaaS.
  • Exceptional writing and editing skills.
  • Ability to convert complex technical concepts into clear, engaging content.
  • Strong understanding of SEO principles and tools.
  • Quick learner with the ability to adapt.
  • Bachelor's degree in English, Communications, Marketing, or a related field, or equivalent experience.

Preferred Qualifications:

  • Experience writing for remote access, IT, or support solutions.
  • Knowledge of SaaS and remote work trends.
  • Familiarity with content management systems (CMS) and basic HTML/CSS.
  • Portfolio showcasing relevant B2B writing samples.


What we have to offer

  • A dynamic and supportive work environment
  • A competitive salary and performance-based incentives
  • Incredible and continuous learning experience for professional growth and development
  • Fast-paced environment where we celebrate successes and have a lot of fun while working
  • An amazing crew of other hard working and passionate people from all over the globe



At Splashtop, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Individuals are expected to work from the office 2 to 3 days a week.

Splashtop is a proud equal opportunity employer, dedicated to creating an inclusive workplace that celebrates diversity. We value the unique skills and experiences brought by individuals from all backgrounds and identities, including but not limited to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability status, protected veteran status, socioeconomic background, or individuals reentering the workforce. We especially encourage applications from underrepresented groups such as women, racial and ethnic minorities, LGBTQ+ individuals, people with disabilities, and veterans. At Splashtop, we believe diversity drives innovation, and we are committed to fostering an environment where everyone feels welcomed, respected, and valued.