Director of Ecommerce
4 weeks ago
Robert Half is working with a client who is looking for a director of e-commerce to join their team. This role is hybrid in Atlanta.
- E-commerce Strategy: Formulate and implement the firm's online commerce strategy to boost sales, enhance revenue, and increase profitability via digital channels.
- Customer Engagement: Develop and execute initiatives to improve customer loyalty, focusing on retention, tailored marketing, and superior customer service.
- Merchandising: Lead the strategy for product selection and online merchandising to optimize web sales, ensuring alignment with consumer trends and preferences.
- User Experience (UX): Enhance the website user experience, emphasizing streamlined navigation, efficient product discovery, and smooth checkout processes to boost conversion rates.
- Analytics and Reporting: Establish and track essential performance indicators, analyze data, and produce routine reports to assess the success of online commerce efforts and pinpoint improvement opportunities.
- Cross-Functional Collaboration: Work with various departments, such as IT, marketing, and merchandising, to integrate e-commerce activities seamlessly with other business operations.
- Website Management: Manage, maintain, and refine multiple online commerce sites to provide an effective and user-friendly shopping environment.
- Budget Management: Manage the e-commerce budget, allocating resources judiciously to fulfill strategic objectives and maximize investment returns.
Qualifications:
- Bachelor’s degree in Business, Marketing, or related area, with an MBA preferred.
- Over 10 years of e-commerce experience, including a minimum of 3 years in a managerial capacity.
- Demonstrated success in expanding online commerce sales and profitability.
- In-depth knowledge of e-commerce platforms, technologies, and market trends.
- Experience with e-commerce site migrations.
- Skilled in digital marketing strategies like SEO, SEM, email marketing, and social media.
- Exceptional analytical and problem-solving abilities, utilizing data-driven decision-making.
- Proven leadership and team management expertise, emphasizing cooperative and cross-functional communication.
- Outstanding project management and organizational capabilities.
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