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Account Manager, Programmatic
4 weeks ago
The Account Manager, Programmatic provides client and campaign oversight of programmatic deals sold by the National Programmatic Sales team. Expectation is to deliver on client needs and deepen partnerships across agency hold co programmatic buying teams, large in-house brand direct teams, and independent agencies.
This key team member is integral to ensure advertisers and agencies have a positive customer experience and help fuel Spectrum Reach programmatic revenue growth through consultative and technical approach. This role requires experience managing programmatic deals (specifically streaming/ CTV), working with agency holding companies and their respective programmatic buying teams, Yield and ad-ops collaboration, a strategic and analytical perspective, and client facing experience.
This role will report to the Senior Manager, Programmatic Account Management.
Major Duties and Responsibilities
Key Accounts
Serve as lead account manager on select hold cos, in-house buying teams, or independent agency
Provide campaign management, customer service, and partner with sales lead on select account(s)
Campaign Management
Manage the deals/ campaigns from start to finish and oversee deal performance and delivery is aligned with expectations
New deal setup for incoming agency and advertisers deals sourced by our team; taking specs agreed to by client, entering into system to create new deal IDs
Deal activation lead, ensuring new deals activated in timely manner, communicating internally to work through process and insure SLAs met, and updating client when deals are live or deal status
Troubleshooting quarterback of deals with clients; serve as the first line of communication for a client if there are issues accessing a new deal, and quarterback troubleshoot amongst internal teams (e.g. AdOps, product) to resolution
Establish key benchmarks/ KPIs for accounts and deals that you can manage to
Maximize deal performance to drive revenue for programmatic business
Organize x-functional meetings for purposes such as kick off calls, technical troubleshooting, etc.
Client Service
Manage client relationships and act as point of contact for any client questions
Client servicing lead, engaging with clients directly and provide a regular meeting or email communication with client to highlight deal performance trends, pacing, optimization recommendations, and gather feedback on the deals that were built to understand necessary changes to improve future schedules
Establish reoccurring client check-ins that are live (phone, video, in person) to encourage open line of dialogue
QBR client recaps, partner with internal team to pull together materials and insights for sales to present to clients
Follow client segmentation (e.g. Gold, Silver, Bronze) established by Senior Manager, Programmatic Account Management
Develop good working relationships with day-to-day contacts on buying teams
Sales and X-Functional Partnerships
Align on goals with individual sellers on each account
Collaborate with individual sellers to manage pipeline, stakeholder mapping, cultivating new relationships, and deal flow
Coordinate marketing/ sales material creation for agency/ client specific meetings
Understand agency objectives and KPIs and translate that into programmatic deals that meet those needs
Partner with Yield and Ops to maximize inventory usage to ensure deal delivery and/ or help fill holes to maximize fill rate
Stay ahead of the curve on marketplace trends relating to programmatic and CTV
Required Qualifications
Skills/Abilities and Knowledge
Knowledge of the programmatic ecosystem, and how Streaming/ OTT/ CTV is bought and sold
Experience with PMP and PG deal types
Experience with Salesforce, SSP Platforms (Magnite, Freewheel, others), or DSP Platforms (e.g. TTD, Yahoo, others)
Familiarity with and experience in programmatic; understanding of deal IDs, metrics, and optimization strategies
Customer obsessed to insure excellent client experience and service pre, during, and post
Demonstrated organizational skills and attention to detail
Effective communication skills in a faced paced sales environment
Collaborative mindset, ready to work with multiple cross-functional departments
Must be an excellent problem solver with expertise in finding solutions with the help of others
High level proficiency in MS Office, particularly excel as well as other data and analytics software
Effective verbal, written, and interpersonal communications with overarching skill to translate data, information, and research into powerful points of view—ability to craft and tell a compelling story
Familiarity with writing rationales and/or agency POVs (“point of views”)
An analytical mindset that identifies solutions based in data
Passionate about the convergence of entertainment, technology, and data that is fueling new opportunities for Spectrum Reach, advertisers, and Madison Avenue
Comfortable with entrepreneurial speed and “pinch hitting” for different roles as we build
Education
Bachelor's degree (B. A.) from four-year College or University preferred or equivalent combination of education and experience
Related Work Experience
3-6 years’ experience in programmatic account management experience
Preferred Qualifications
Experience working within a high growth newly formed programmatic business
Previous experience in an Publisher, Ad Agency, SSP, DSP, Agency Trading Desk
Hands on experience with SSP, DSPs, marketplaces
Understanding of 3rd party ad servers, tags, and video ad serving concepts (e.g. VAST)
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