Content Marketing Manager

1 month ago

Miami, United States Kaufman Rossin Full time

Why We Stand Out


Seeking a new challenge where your professional and personal aspirations are not only possible but supported? Kaufman Rossin might be just the place for you


As one of the top accounting firms in the country, our foundation is “people first”. In the words of James Kaufman, “we prioritize our people, their development, and their well-being…Our values are translated into action every day.”


Celebrated as the Best Place to Work in South Florida over a dozen times, Kaufman Rossin has grown to over 600 employees, with offices spanning the tri-county area, including sister entities Kaufman Rossin Wealth and Kaufman Rossin Alternative Investment Services.


Think you have what it takes?


How You’ll Contribute:

The Content Marketing Manager will be principally responsible for leading the production of thought leadership content and other marketing communications in alignment with our marketing strategy. The Content Marketing Manager will collaborate with other leaders on the marketing team to plan and execute targeted marketing campaigns to achieve our business goals.


  • Lead content strategy and planning across multiple channels to attract, nurture and qualify prospects through the different stages of the buying cycle/sales funnel
  • Lead public relations strategy and coordinate all external media opportunities and initiatives with PR firm
  • Develop content to build brand awareness and thought leadership with target audiences, working with subject matter experts to write, edit and produce news articles, blog posts, newsletters, FAQs, checklists, tip sheets, videos and more
  • Manage vendors, including PR firm, video production company, graphic designer, and freelance writers, as well as marketing staff to execute content plan
  • Collaborate with Marketing Operations Director to distribute content with the right message to the right audience at the right time, ensuring campaign plans and content plan are aligned.
  • Collaborate with Marketing & Business Intelligence Director to establish clear and measurable metrics, monitor them, and continuously analyze the effectiveness of our content with the goal of driving improved performance.
  • Collaborate with Website Manager on SEO strategy and execution to enhance performance of thought leadership content assets (blog posts, videos, tip sheets, etc.) on our websites.
  • Assist with internal communications and other duties as assigned.


What Skills You’ll Bring:

  • Bachelor’s degree (or more) in marketing, communications, or related field
  • 5+ years of experience leading B2B and/or B2C marketing communications
  • Demonstrated knowledge of content strategy and marketing best practices
  • Future focus, with an appetite for spotting trends and testing new methods
  • Ability to translate complex concepts into thought leadership for a variety of audiences
  • Experience managing agencies and/or vendors
  • Strong project management and organizational skills with attention to detail
  • Demonstrated ability to use data to gain and share an understanding of campaign successes and failures and identify actionable insights
  • Ability to learn about new topics quickly, think creatively, analytically and strategically, and apply strong problem-solving skills and sound professional judgement
  • Familiar with business and/or accounting concepts
  • Excellent oral and written communication skills, time management skills, and overall positive attitude
  • Ability to work independently and collaborate with a team


How You’ll Stand Out:

  • Advanced writing and editing skills required
  • Fluent in Microsoft Office environment
  • Experience with project management software, such as Asana or Monday.com, preferred
  • Familiar with WordPress or a similar content management system (CMS)
  • Experience working in an Agile environment
  • Bilingual in English and Spanish


We embrace authenticity. Kaufman Rossin is an equal-opportunity employer. We are committed to creating a culture that reflects the diversity of our firm and clients. We encourage understanding, acceptance, and celebration among all people. That includes lifestyle, education, experience, race, ethnicity, age, religion, physical ability, sexual orientation, and gender identity. Differences make unique varieties.

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