Creative Marketing Specialist

2 weeks ago

Birmingham, United States Medjet Full time

Role Overview

 

The Marketing Specialist will be responsible for supporting the entire marketing department on multiple B2C and B2B initiatives, reporting to the Vice President of Marketing & Communications. This individual is highly organized, highly motivated, with experience in coordinating and executing effective marketing communications across multiple platforms (web, print, email, social). You have a deep enough understanding of data analytics and digital file / list management in order to make informed digital marketing decisions. You are creative, adaptable and a true team player.


This is a full-time, in-office position. Links to examples of creative work should be included in resume.

 

KEY RESPONSIBILITIES:

  • Create, traffic and maintain a library of creative assets for print and digital media, email communications, website and other marketing needs, including videos, ads, brochures, promotional items and other branded materials.
  • Manage organic social media accounts (posting, replies, trends), and provide creative assistance on paid social media campaigns.
  • Help with website asset selection and creation, uploading the assets to CMS library, and minor web changes. Learn / help manage ongoing SEO and SEM (paid search) initiatives.
  • Support the affiliate (referral) marketing program by keeping key participants updated with new product information and promotional assets.
  • Work with our travel industry influencers and brand ambassadors to create interesting and engaging campaigns. Keep an eye on travel trends and new social media accounts that might be good opportunities for collaboration.
  • Concept and design banner ads (jpegs, GIF, HTML5) and online video (OLV) assets for campaigns (HTML5 skills are a plus but are not necessary, focus is on creative concepting and initial design layouts)
  • Work with the B2B sales team, Strategic Accounts Coordinator, and the Marketing Manager on developing social media and promotional assets and communication initiatives to help our sales team promote Medjet via their opt-in and association partnerships.

 

 

SKILLS REQUIRED:

  • This is first and foremost a Creative Production position.
  • Strong Adobe Suite (Premiere, Photoshop, inDesign) and Canva skills a must
  • Bachelor’s Degree (Graphic Arts or Marketing focus preferred)
  • 1+ years experience in social media marketing and brand creative asset production.
  • Website management and publishing experience. You don’t need to have built one, but hands-on experience with minor updates and new page concepting and creation is a must.
  • Strong digital file management & organizational skills
  • Experience with email marketing platforms (design / construction)
  • Experience with social media analytics and native platform dashboards
  • The ideal candidate has an uncompromising level of detail, and an understanding of marketing and design best practices. You are self-driven, with excellent follow-through, and the ability to prioritize and execute many tasks while meeting strict deadlines.


Organization 

Medjet is the premier global air-medical transport and travel security membership program for travelers. If a member is hospitalized more than 150 miles from home and meets transport criteria, Medjet will arrange medical transportation to the hospital of the member’s choice within his or her home country. The company has its corporate headquarters in Birmingham, Alabama, and is the exclusive provider of worldwide air ambulance and medical repatriation services for a broad range of organizations, including AARP and the NFL, as well as Fortune 500 executives, individual and family travelers.

 

Medjet is neither travel nor health insurance, but rather an elevated, membership-based, traveler protection program.

 

 

Culture 

Medjet has a people-focused culture where individuals do the right thing and work for the betterment of the company, the company’s clients and members, and their fellow colleagues.

 

The organization has a renowned global presence, but a distinctly warm and “local” culture that is characteristic of Birmingham. It is a tightly knit and inspired team that enjoys collaboration and really cares about each other, their clients and members, and the continued success of the company overall. Medjet is guided by proven leaders, who have experienced success in multiple other industries and excel at overcoming challenges. They continue to evolve the company, products and culture, to deliver on the current growth and future positioning of Medjet in an ever-changing marketplace.


Compensation

 

Medjet offers a competitive compensation and benefits package.

 

Medjet is an Equal Opportunity Employment Opportunity


 

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