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Media Planner Marketing Manager, Aviation Group
2 months ago
Firecrown is a dynamic and rapidly growing company that specializes in acquiring and
managing the world's leading aviation, marine, locomotive and transportation industry lifestyle
publications. It operates print and internet publications, e-commerce sites, marketplaces,
develops aviation real estate, and provides financing solutions.
The Media Planner & Marketing Manager is responsible for helping to create, design and deliver integrated
marketing programs that support Firecrown’s aviation & hobby industry brands and clients. The
role requires working directly with Group President, sales teams, and channel ops teams to
ideate custom partnership programs, create presentations and sales collateral, and assist in the
pre-sale operations of entering and tracking these campaigns in our campaign management
system.
The ideal candidate will be well-versed in creating multi-channel digital campaigns and able to
manage multiple programs/projects at one time. Interfacing with internal marketing, editorial,
design, and digital teams and managing freelance resources, the Marketing Manager will serve
as the central point of contact for their assigned initiatives and programs. Experience with copy
writing and/or creative writing and advertising agency experience is a plus.
Responsibilities:
The Marketing Manager will:
● Assist sales teams by creating new-business proposals and integrated marketing
programs that generate revenue for the company and meet client objectives.
● At the direction of the Group President, manage the process of proposal and sales
collateral development, working closely with graphic designers, salespeople and
members of brand and channel teams.
● Assist sales representatives with entering and tracking their digital campaigns into
Firecrown’s campaign management system, for optimal tracking and smooth transition
from ideation phase into execution phase. This will require interfacing with sales, design,
editorial, digital advertising, social media, and web development teams.
● Be the expert of the Aviation and Hobby groups with respect to their digital product
offerings – bringing new product and packaging ideas to the forefront.
● Help the sales team for each Group understand and keep tabs on the prime open digital
product inventory and lead product education sessions as necessary, alongside each
Group President.
Requirements:
● 3-5 years of relevant marketing experience.
● Proficiency in Microsoft PowerPoint, Microsoft Word and Microsoft Excel.
● Outstanding written and verbal communication skills.
● Attention to detail and strong organizational skills.
● Exceptional client service and overall customer-service orientation.
● Ability to prioritize, time-manage and adhere to tight deadlines.
● Ability to interpret and analyze data to form unique insights and make strategic decisions
and recommendations.
● Enthusiasm about marketing and a strong drive to continue to improve results.
● Strong critical and strategic thinking skills.
● Ability to think and work across several different marketing and media-related
disciplines.
●A bachelor’s degree in marketing, advertising, communications, journalism or related
Field.
●Advertising agency and/or editorial experience a plus. Experience with Adobe Photoshop
and/or InDesign a plus.
Join the dynamic team at Firecrown and contribute to the growth and success of our growing
company. Firecrown is an equal opportunity employer.