Marketing Director

1 month ago

Hollywood, United States Beurer North America Full time

Company Description:

Beurer combines the stability of a century-old, profitable company with the dynamic potential of our North American Division, tapping into a vast, untapped market. Leveraging the engineering excellence of our German headquarters, we are a global leader in health and personal wellness products. Our extensive portfolio includes blood pressure monitors, thermometers, scales, and massage devices, with exciting new launches on the horizon in emerging markets. As a privately owned company, Beurer operates in over 50 countries and is rapidly expanding in the US, with our products available in drugstores, mass-market retailers, grocery stores, and specialty shops.


Your Impact:

We are seeking a dynamic and results-driven Marketing Director to join our mid-sized team in Hollywood, Florida. As a key leader in our organization, you will be responsible for commercial marketing strategies across the core portfolio of products and new product developments. The Marketing Director will partner and cross-collaborate with Sales, e-commerce, Media, Creative, Operations, and R&D to deliver annual revenue and margin goals. The ideal candidate is both a strategic and analytical thinker who has a passion for building mission-driven brands.


Responsibilities include:


Develop and Implement an Overall Marketing Strategy:

  • Conduct market research to identify target audiences, market trends, and competitors in our retail channels.
  • Define clear marketing objectives and develop strategic plans to achieve them.
  • Identify optimal marketing channels and tactics to reach target audiences effectively.
  • Collaborate with Sales to align marketing strategies with business goals.
  • Support retail and e-commerce sales with national and retailer-specific marketing strategies.


Plan and Execute Marketing Campaigns:

  • Design and execute integrated marketing campaigns across PR, digital, social media, email, events, and traditional media.
  • Create compelling content and oversee production to ensure consistent brand messaging.
  • Collaborate with internal teams, agencies, and freelancers to develop marketing materials and assets.
  • Develop in-store displays, POS materials, signage, and renderings to support Sales presentations.


Brand Management:

  • Support the development of line review materials for retailer sell-in of new products and expansion opportunities that unlock growth for the business.
  • Become a subject matter expert on the brand, consumer, and portfolio to help inform day-to-day decisions on the business.
  • Collaborate cross-functionally to routinely evaluate the performance of products in the market to refine plans, SKU strategy, and maximize growth opportunities.
  • Maintain and enhance the company's brand identity and positioning.
  • Develop brand guidelines and ensure consistency across all marketing materials.
  • Develop packaging guidelines specific to the US market.
  • Update corporate presentations and identify opportunities for brand improvement.
  • Develop and manage the marketing budget, allocating resources across campaigns and initiatives.
  • Monitor expenses and track ROI to ensure cost-effective strategies.
  • Use data-driven insights to optimize spending and maximize results.


Marketing Analytics and Reporting:

  • Track and analyze campaign performance using relevant KPIs and metrics.
  • Generate reports to evaluate marketing effectiveness and make data-driven recommendations.
  • Continuously improve strategies based on insights and performance data.


Team Management and Collaboration:

  • Lead and mentor a team of marketing professionals, assigning tasks and providing guidance.
  • Foster a collaborative work environment, encouraging cross-functional teamwork.
  • Collaborate with departments such as retail sales, e-commerce, and product development to align marketing efforts with overall business goals.
  • Support retail and e-commerce sales with national and retailer-specific marketing strategies.


What You Will Need:

  • Bachelor’s degree in Marketing, Business, or a related field (Master's preferred).
  • Proficient experience in the Consumer-Packaged Goods (CPG) industry, with a background in merchandising preferred.
  • Proven experience as a Marketing Director/Manager or similar role in a small to mid-sized company.
  • Strong expertise in developing and executing marketing strategies.
  • Strong business acumen with an in-depth understanding of the many variables that contribute to sustainably growing a brand and business.
  • Experience pulling, analyzing, and visualizing Nielsen and/or IRI data.
  • Deep understanding of marketing principles, strategies, and tactics.
  • Creative thinker with strong analytical skills and the ability to make data-driven decisions.
  • Excellent written and verbal communication skills.
  • Strong leadership and team management abilities.
  • Ability to multitask, prioritize, and meet deadlines in a fast-paced environment.
  • Up-to-date knowledge of industry trends and best practices.


Why You Will Love Working with Us:

  • Excellent Health Benefits:
  • 100% paid health coverage for employees; 50% for spouse and children
  • Dental and vision insurance
  • Employer Paid Life Insurance
  • Supplemental insurance options including Accident Insurance, Short-Term Disability, and Long-Term Disability
  • 401(k) matching up to 4% with immediate vesting of pretax or post-tax deferrals
  • Hybrid work model (Remote/Office) - 3 days in office / 2 at home
  • Competitive pay
  • 20 days PTO and paid holidays
  • Learning & development opportunities for professional and personal growth
  • Dog friendly office – please bring your best buddy to work


Join Our Team:

If you thrive in a dynamic environment and are ready to drive impactful marketing initiatives, apply now for the Marketing Director position.

Beurer provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

  • Marketing Director

    1 month ago

    Hollywood, United States Beurer North America Full time

    Company Description:Beurer combines the stability of a century-old, profitable company with the dynamic potential of our North American Division, tapping into a vast, untapped market. Leveraging the engineering excellence of our German headquarters, we are a global leader in health and personal wellness products. Our extensive portfolio includes blood...

  • Director of Sales

    3 months ago

    Hollywood, United States Dream Hollywood Full time

    DescriptionCrescent Hotels & Resorts is seeking a Director of Sales & Marketing for the Dream Hollywood, a luxury hotel in the heart of Los Angeles, that celebrates the iconic style and distinctive energy of Southern California. At Crescent Hotels & Resorts, we are a team of hospitality professionals that are deeply connected to & proud of the exceptional...

  • Marketing Director for Assisted Living Facility

    6 days ago

    Hollywood, United States Sunny Days Assisted Living Full time

    Marketing Director Innovation Senior Living, headquartered in Winter Park, Florida, owns and operates senior living communities is a premier operator of a continuum of middle market senior living communities that includes independent, assisted living, adult day care and memory care throughout the State of Florida.  We are socially accountable to working and...

  • Director, Marketing

    1 month ago

    West Hollywood, United States SIMKHAI Full time

    Simkhai is searching for a talented Director of Marketing and PR. This position is responsible for planning, development and implementation of all marketing strategies, marketing communications, and public relations activities, both external and internal.About Us:SIMKHAI designs for the elevated everyday with innovative techniques and timeless...

  • Director, Marketing

    1 month ago

    West Hollywood, United States SIMKHAI Full time

    Simkhai is searching for a talented Director of Marketing and PR. This position is responsible for planning, development and implementation of all marketing strategies, marketing communications, and public relations activities, both external and internal.About Us:SIMKHAI designs for the elevated everyday with innovative techniques and timeless...

  • Marketing Coordinator

    1 month ago

    West Hollywood, United States Cypress Human Capital Management, LLC Full time

    Marketing Coordinator Responsibilities include: The Marketing Coordinator will support the Senior Director and coordinate with others in the management of distribution and growth partners (paid and organic). This role will be responsible for supporting partnership relationships from ideation to implementation, as well to day-to-day partner communications,...

  • Director of Sales Marketing

    3 months ago

    West Hollywood, United States 1 Hotels Full time

    The ideal candidate will be responsible for providing leadership and direction to the sales and marketing organizations within the company. By understanding the industry and economic trends, you will be able to accurately forecast for the teams, and lead the teams' strategies for success.  ResponsibilitiesDevelop sales strategies to achieve business and...

  • Marketing Intern

    2 weeks ago

    Hollywood, United States Spectrum Brands Full time

    Division Information The Pet Care business unit of Spectrum Brands is based in St. Louis, Missouri with distribution, manufacturing and sales offices throughout the US and globe. Owners of dogs, cats, birds, small animals, fish and reptiles rely on our brands for exceptional value and trusted results. Our industry-leading brands include Tetra®, Instant...

  • Marketing Coordinator

    2 months ago

    West Hollywood, United States Cypress HCM Full time

    Marketing Coordinator Responsibilities include:The Marketing Coordinator will support the Senior Director and coordinate with others in the management of distribution and growth partners (paid and organic). This role will be responsible for supporting partnership relationships from ideation to implementation, as well to day-to-day partner communications,...

  • Influencer Marketing Manager

    2 months ago

    Hollywood, California, United States Crown + Conquer Full time

    Agency OverviewPowered by intuition, connection and vision, Crown + Conquer has established itself as an industry leader by working with some of the biggest and most innovative brands in the world. C+C lives at the cross section of where operations, brand partnerships and events naturally meet. We challenge those brands to be an interaction with culture by...

  • Regional Sales Director

    3 months ago

    Hollywood, United States PEST PRO RID ALL LLC Full time

    Job DescriptionJob DescriptionJob Title: Regional Sales Director – East Coast of FloridaLocation: Miami to Jacksonville, FloridaPosition Overview:We are looking for a highly skilled and motivated Regional Sales Director to lead our sales team in the East Coast region of Florida from Miami to Jacksonville. The ideal candidate will be responsible for driving...

  • manager - brand partnerships & league marketing

    2 weeks ago

    Hollywood, Florida, United States Hard Rock Hotel and Casino Full time

    Overview What are we building? Hard Rock Digital is a team focused on becoming the best online sportsbook, casino, and social casino company in the world. We're building a team that resonates passion for learning, operating, and building new products and technologies for millions of consumers. We care about each customer interaction, experience, behaviour,...

  • Manager, Digital Marketing

    2 months ago

    Hollywood, California, United States Hourglass Cosmetics Full time

    HOURGLASS COSMETICS — Manager, Digital Marketing Connected by creativity and driven by purpose. Hourglass Cosmetics is a vegan and cruelty-free beauty brand, redefining luxury cosmetics with high-performance products, innovative formulas, and award-winning franchises. Recognized by Forbes, Fast Company and Time Magazine as one of the most inventive beauty...

  • Sales Director

    1 month ago

    Hollywood, United States Social Mobile Full time

    Job DescriptionJob DescriptionSalary: $100k - $120kWe’re Social Mobile, one of the fastest growing technology companies in Florida. As a mobility solutions provider, we offer services critical to organizations that are looking to bring to market innovative mobile products. In layman’s terms, you ask? Well, we design, engineer, and manufacture unique...

  • Senior Art Director

    4 weeks ago

    West Hollywood, United States Patrick Ta Beauty Full time

    Patrick Ta Beauty is looking for a talented, passionate Senior Art Director to help shape the creative vision that will define the future of our rapidly growing brand. The Senior Art Director will be responsible for refining and championing the brand's creative vision across all consumer touchpoints, including brand identity, packaging, visual merchandising,...

  • Senior Art Director

    1 month ago

    West Hollywood, United States Patrick Ta Beauty Full time

    Job DescriptionJob DescriptionPatrick Ta Beauty is looking for a talented, passionate Senior Art Director to help shape the creative vision that will define the future of our rapidly growing brand.  The Senior Art Director will be responsible for refining and championing the brand’s creative vision across all consumer touchpoints, including brand...

  • Senior Director of Growth

    3 weeks ago

    West Hollywood, United States GLAMNETIC Full time

    Glamnetic, a leading omnichannel beauty brand, is seeking an experienced marketing leader as Senior Director of Growth. This individual will oversee the direct to consumer (DTC and Amazon) customer acquisition operations, along with driving marketing strategy and coordination across the broader team. The ideal candidate is experienced in and passionate about...

  • Senior Director of Growth

    3 weeks ago

    West Hollywood, United States GLAMNETIC Full time

    Glamnetic, a leading omnichannel beauty brand, is seeking an experienced marketing leader as Senior Director of Growth. This individual will oversee the direct to consumer (DTC and Amazon) customer acquisition operations, along with driving marketing strategy and coordination across the broader team. The ideal candidate is experienced in and passionate about...

  • Senior Director

    1 month ago

    Hollywood, Florida, United States Memorial Healthcare System Full time

    Job Description Location:Hollywood, FloridaAt Memorial, we are dedicated to improving the health, well-being and, most of all, quality of life for the people entrusted to our care. An unwavering commitment to our service vision is what makes the difference. It is the foundation of The Memorial Experience.Summary:Provides administrative leadership to ensure...

  • Plasma Center Medical Director

    3 weeks ago

    Hollywood, United States Proesis Biologics Inc Full time

    Job DescriptionJob DescriptionDescription:Proesis Biologics is a contemporary and forward-thinking human source plasma collection platform dedicated to improving the plasma donation journey for all stakeholders. We partner with communities and donors to supply the industry with the high-quality plasma necessary for treating people with rare and chronic...