Director of Sales Marketing

1 month ago

Leesburg, United States LAKE PORT SQUARE LLC Full time

When you work at Lake Port Square, you have a front-row seat to the amazing life stories of the wisest people on earth. What’s more, you are part of an extraordinary company – one that’s investing in the future of senior living by investing in you. Don’t just do a job. Be part of an extraordinary life Lake Port Square is actively looking for a hospitality-minded Sales & Marketing Director to join our growing team


Lake Port Square is an upscale Senior Living community located on the shores of Lake Harris on a 78-acre nature preserve. We offer a wide variety of beautifully appointed residential options, a wealth of exceptional services and amenities, and a full calendar of fun, engaging activities. Lake Port Square is conveniently located just an hour away from the airports, shopping, attractions and theme parks of Orlando. Lake County is home to many nature trails, lake activities and the best parks in Central Florida.


As a life care community, Lake Port Square makes aging in place simple. Residents are able to seamlessly transition from independent living to assisted living, and skilled nursing care, as their healthcare needs change.


The Sales and Marketing Director is responsible for planning, developing, directing and coordination of all aspects of selling and marketing the independent living residences. Responsibilities include direct sales, managing team performance as well as the lead generation program, including advertising, referral development and event programs.


The ideal candidate will be responsible for providing leadership and direction to the sales and marketing team within the community. By understanding the industry and economic trends, you will be able to accurately forecast for the teams and lead the teams' strategies for success.


Responsibilities

  • Develop sales strategies to achieve business and sales goals.
  • Uses Direct Sales Performance Indicators (DSPI) to set goals and diagnose areas of strength or needed improvement.
  • Provide coaching to sales counselors on the community's sales strategies.
  • Plans, develops and executes all aspects of community independent living occupancy development, including annual marketing planning, in collaboration with Senior Housing

Marketing and Sales team members

  • Participates as an active member of the community leadership team.
  • Monitor industry trends and market competitors to support sales goals.
  • Assist marketing team in developing and implementing strategic marketing campaigns.
  • Provide forecasts to leadership for sales and marketing.


Qualifications


  • Bachelor's degree or equivalent experience in relevant area
  • Two years sales experience or public relations experience necessary
  • Supervisory experience and/or capability
  • Must demonstrate excellent verbal and written communication skills and have the ability to communicate and present in person, in writing, and on the telephone. Must be an effective presenter with both large and small groups.
  • Must be able to generate a warm, friendly and caring manner on first impression.
  • Maintains working knowledge of regulations that impact the industry.
  • Experience developing / maintaining a department budget.
  • Excellent verbal and written communication skills
  • Proficiency with Microsoft Office Suite


Wellness Focus:


The Community employees are expected to promote a healthy community culture for all residents and employees. This is a whole-person approach to health and wellness which includes eight dimensions of wellness: Emotional, Environmental, Health Services, Intellectual, Physical,

Social, Spiritual and Vocational. Through these efforts we can ensure and exceed residents’ wellness needs relating to their mind, body and soul, which may also have a positive effect on the employees, as a result.

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