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Senior Brand Experience Associate
2 months ago
** Recruiters, please do not respond. This is W2 only **
Senior Brand Experience Associate
Initial term: 6 months (position expected to run longer)
Company: Fortune 100 food & beverage/consumer packaged goods
Compensation: Competitive pay, PTO, benefits, 1.5x OT
This is a 6-month contract role. Remote candidates will be considered.
POSITION SUMMARY
As a Sr. Brand Experience Associate, you will play a central role in executing the strategy to deliver profitable growth and key near-term operations for a specific brand. Responsible for managing all aspects of annual marketing and business strategy end-to-end including accountability for communications. In collaboration with cross-functional teams including Sales, Operations, and Finance, will ensure executional excellence of annual business plans. This role is accountable for championing the brand’s identity and knowing the consumer deeply to create a north star for all business and brand decisions.
KEY RESPONSIBILITIES
Consumer & Customer Intimacy
• Develop a deep understanding of the demographics, psychographics, occasions, path to purchase, and behavioral drivers of the brand’s consumers through data and research
• Understand, validate, and/or develop the consumer’s hidden universal truths to drive relevant communications
• Analyze data and synthesize learning into insights to optimize plan and commercial investment decisions to deliver business results
Business Planning
• P&L ownership to ensure that key business KPI’s are met — revenue, profit, market share, and brand health.
• End-to-end cross-functional leadership to drive optimized portfolio & value chain
• Lead the monthly operating process to deliver business performance and ensure accurate forecasting to mitigate supply challenges. Track sales, consumption, and consumer trends to identify gaps / opportunities
• Manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
• Responsible for accurate and healthy demand forecast process including inventory at Warehouse, Customers as well as key demand fluctuations
Brand and Product Experience
• Work with the internal teams and external creative / media agencies to develop marketing strategies and plans that increase awareness, penetration and / or purchase frequency
• Identify optimal engagement strategy and campaign structure to reach consumers when and where they are most receptive
• Strong understanding of brand foundational tools; ensure the cultural relevance of the brand’s identity, essence, and activations across all touchpoints
• Activate brand’s nutrition, health, and wellness proposition in consumer communication
• Work to produce continuous growth of total demand generation dollars; manage brand’s consumer marketing budget and demonstrate efficient and effective investment approach
• Management of budget, as well as evaluate share, sales, and profit for the brand
• Support packaging changes due to product, graphic, and/or formula changes
Commercial Excellence
• Partner with Sales and Customers to execute strategy and win the sale in an omni-channel environment; understand how to maximize the business at retail and collaborate to execute
• Analyze promotional programs to maximize effectiveness/efficiency and make ongoing recommendations for improvement/investment
• Support packaging changes due to product, graphic, and/or formula changes
KEY ACTIVITIES INCLUDE
• Product/Brand/Marketing Communications Strategy, Media Strategy, MBP & QBR, PFME, Consumer Pricing, Marketing Operations & Execution, Insights & Analytics, eCommerce, Agency Management, Supply/Materials tradeoffs, Customer meetings
REQUIRED EXPERIENCE
• At least 3-5 years of work experience in marketing or brand management
• 3+ years of Consumer Packaged Goods (CPG) Experience
• Experience leading and influencing cross-functional teams and/or agency partners utilizing strong negotiation and relationship building skills
• Experience leading marketing communication projects including digital and media strategies
• Experience leveraging data, research, and trends to generate insights to understand consumer behavior (IRI, Circana, or Nielsen knowledge is required)
• Demonstrated problem-solving and analytical capabilities, with the ability to develop creative/non-traditional solutions for challenging, undefined problems
QUALIFICATIONS / CERTIFICATIONS
• Typically has a university degree (BA/BS) in Marketing or related business field; or equivalent experience; MBA preferred
• Knowledge of budget control methods, policies, and procedures
• Ability to adapt quickly to change and deliver results
• Ability to work independently and autonomously
• Must have strong problem-solving and decision-making skills.
• Excellent communication (both verbal and written) and interpersonal skills.
• Ability to prioritize workload and self-manage projects, handle multiple tasks, and meet strict deadlines.
• Proficient in Microsoft Office Applications
