Chief Marketing Officer

Found in: Appcast Linkedin GBL C2 - 2 weeks ago

Rohnert Park, United States Graton Resort & Casino Full time

The Chief Marketing Officer will be responsible for leading the company’s efforts related to marketing strategies and execution, and all aspects of brand initiatives. This position oversees at a high level the successful creation, development, and execution of all marketing efforts, while leading a diverse team of marketing professionals. This includes, but is not limited to: advertising, direct mail, promotions, digital marketing, events and entertainment.


Essential Functions:

  • Responsible for redefining hospitality at Graton Resort & Casino while living, supporting, and promoting our values.
  • Act as a thought-leader and change-agent across all aspects of marketing.
  • Develop high level marketing and brand strategy that aligns with strategic pillars.
  • Manage the strategy and creation of all branding, website content, public relations, social media and marketing campaigns.
  • Define, gain consensus for and implement measurable strategies that will drive revenue and increase awareness
  • Develop a marketing plan that reaches target segments quickly and effectively.
  • Use analytics, market research, communication, advertising, public relations and digital marketing to generate profitable leads.
  • Refine and optimize marketing campaigns continuously.
  • Lead all marketing projects, including launches, collateral, customer communications, online campaigns and multimedia.
  • Responsible for creating and executing data driven marketing tests to optimize campaigns and multimedia.


Required Qualifications:

  • Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.
  • Bachelor’s Degree required; Master’s Degree with specialization in Marketing preferred.
  • Director or Executive level experience in the casino industry required.
  • 10+ years’ expanding marketing leadership roles.
  • Exceptional track record developing and implementing marketing strategies that have consistently driven revenue growth.
  • Ability and desire to use data and metrics to make strategic growth decisions.
  • Ability to effectively align marketing efforts with Graton Resort & Casino’s goals and objectives.
  • Dynamic, high energy executive with proven ability to build and engage best-in-class marketing teams; act as a mentor, player, and a coach to all Team Members.
  • Extensive experience in Digital Marketing (SEO, SEM, Display, Social Media) and deploying/leveraging marketing automation tools.
  • Experience-based mastery of contemporary marketing practices and a demonstrated understanding of market development strategies, customer decision-making processes, and brand management, with an ability to successfully build brand recognition and market awareness while driving a high volume of leads to the business.
  • Managerial and executive presence to persuade

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