Chief Marketing Officer

3 weeks ago


Rohnert Park CA, United States GRATON RESORT & CASINO Full time


The VP of Marketing will be responsible for leading the company's efforts related to marketing strategies and execution, and all aspects of brand initiatives. This position oversees at a high level the successful creation, development, and execution of all marketing efforts, while leading a diverse team of marketing professionals. This includes, but is not limited to: advertising, direct mail, promotions, digital marketing, events and entertainment.



Essential Functions:


1. Responsible for practicing, supporting and promoting Graton Resort & Casino's Company-wide culture and demonstrating Graton Resort & Casino's Service Standards at all times.
2. Act as a thought-leader and change-agent across all aspects of marketing.
3. Develop high level marketing and brand strategy that aligns with strategic pillars.
4. Manage the strategy and creation of all branding, website content, public relations, social media and marketing campaigns.
5. Define, gain consensus for and implement measurable strategies that will drive revenue and increase awareness.
6. Develop a marketing plan that reaches target segments quickly and effectively.
7. Use analytics, market research, communication, advertising, public relations and digital marketing to generate profitable leads.
8. Refine and optimize marketing campaigns continuously.
9. Lead all marketing projects, including launches, collateral, customer communications, online
campaigns and multimedia.
10. Responsible for creating and executing data driven marketing tests to optimize campaigns and
multimedia.

Requirements

Required Qualifications:


1. Ability to communicate effectively with Guests, Team Members and Management in both written and verbal form.
2. Bachelor's Degree required; Master's Degree with specialization in Marketing preferred.
3. 10+ years' expanding marketing leadership roles.
4. Exceptional track record developing and implementing marketing strategies that have consistently driven revenue growth.
5. Ability and desire to use data and metrics to make strategic growth decisions.
6. Ability to effectively align marketing efforts with Graton Resort & Casino's goals and objectives.
7. Dynamic, high energy executive with proven ability to build and engage best-in-class marketing teams; act as a mentor, player, and a coach to all Team Members.
8. Extensive experience in Digital Marketing (SEO, SEM, Display, Social Media) and deploying/leveraging marketing automation tools.
9. Experience-based mastery of contemporary marketing practices and a demonstrated understanding of market development strategies, customer decision-making processes, and brand management, with an ability to successfully build brand recognition and market awareness while driving a high volume of leads to the business.
10. Managerial and executive presence to persuade others to achieve excellence and to foster an
environment of openness and teamwork.

Physical Requirements:
1. Requires normal, corrective vision range, the ability to see color and the ability to distinguish letters, numbers and symbols.
2. Manual dexterity to operate job related equipment.
3. The ability to sit for prolonged periods of time, and the ability to bend, stand, lift, push, carry and pull. #J-18808-Ljbffr

  • Rohnert Park, United States Graton Resort & Casino Full time

    The Chief Marketing Officer will be responsible for leading the company’s efforts related to marketing strategies and execution, and all aspects of brand initiatives. This position oversees at a high level the successful creation, development, and execution of all marketing efforts, while leading a diverse team of marketing professionals. This includes,...


  • Rohnert Park, United States Graton Resort & Casino Full time

    The Chief Marketing Officer will be responsible for leading the company’s efforts related to marketing strategies and execution, and all aspects of brand initiatives. This position oversees at a high level the successful creation, development, and execution of all marketing efforts, while leading a diverse team of marketing professionals. This includes,...


  • Rohnert Park, United States Graton Resort & Casino Full time

    POSITION SUMMARY The Chief Information Officer's role is to provide vision and leadership for developing and implementing information technology initiatives. The Chief Information Officer directs the planning and implementation of enterprise IT systems in support of business operations in order to improve cost effectiveness, service quality, and business...


  • Rohnert Park, United States Graton Resort & Casino Full time

    POSITION SUMMARY The Chief Information Officer's role is to provide vision and leadership for developing and implementing information technology initiatives. The Chief Information Officer directs the planning and implementation of enterprise IT systems in support of business operations in order to improve cost effectiveness, service quality, and business...


  • Rohnert Park, United States Graton Resort & Casino Full time

    POSITION SUMMARYThe Chief Information Officer's role is to provide vision and leadership for developing and implementing information technology initiatives. The Chief Information Officer directs the planning and implementation of enterprise IT systems in support of business operations in order to improve cost effectiveness, service quality, and business...


  • Rohnert Park, United States Graton Resort & Casino Full time

    POSITION SUMMARYThe Chief Information Officer's role is to provide vision and leadership for developing and implementing information technology initiatives. The Chief Information Officer directs the planning and implementation of enterprise IT systems in support of business operations in order to improve cost effectiveness, service quality, and business...


  • Rohnert Park, United States Graton Resort & Casino Full time

    POSITION SUMMARYThe Chief Information Officer's role is to provide vision and leadership for developing and implementing information technology initiatives. The Chief Information Officer directs the planning and implementation of enterprise IT systems in support of business operations in order to improve cost effectiveness, service quality, and business...


  • San Francisco, CA, United States Common Sense Media Full time

    Job DetailsJob LocationSan Francisco - SAN FRANCISCO, CAPosition TypeFull TimeSalary Range$200,000.00 - $200,000.00 Salary/yearDescriptionCommon Sense (commonsense.org) is the nation's leading nonprofit organization dedicated to improving the lives of all kids and families by providing the trustworthy information, education, and independent voice they need...


  • College Park, United States Non-Departmental Agency Full time

    Summary This SES position is part of the National Archives and Records Administration, serving as the Chief Acquisition Officer (CAO). The CAO is responsible for providing executive leadership in the areas of acquisition strategy and policy, contracting and acquisition support, strategic...


  • College Park, Maryland, United States Non-Departmental Agency Full time

    SummaryThis SES position is part of the National Archives and Records Administration, serving as the Chief Acquisition Officer (CAO). The CAO is responsible for providing executive leadership in the areas of acquisition strategy and policy, contracting and acquisition support, strategic sourcing, and demand managementDuties As a Chief Acquisition Officer,...


  • New Hyde Park, United States Advanced Dermatology Full time

    Job DescriptionJob DescriptionDescription:Advanced Dermatology, P.C. / MD Alliance Solutions, LLC is seeking a seasoned Chief Financial Officer to join our company.*This opportunity is not remote, must be willing to commute to New Hyde Park, NY*As the Chief Financial Officer, you will have responsibility for the company’s financial reporting, strategic...


  • New Hyde Park, United States Advanced Dermatology Full time

    Job Type Full-time Description Advanced Dermatology, P.C. / MD Alliance Solutions, LLC is seeking a seasoned Chief Financial Officer to join our company.*This opportunity is not remote, must be willing to commute to New Hyde Park, NY* As the Chief Financial Officer, you will have responsibility for the company's financial reporting, strategic planning...

  • Chief Medical Officer

    3 weeks ago


    Overland Park, United States Aria Care Partners Full time

    Job DescriptionJob DescriptionThe Chief Medical Officer (CMO) of Dental Services provides clinical leadership and ensures high-quality dental services to patients of Aria Care Partners. Translates administrative imperatives to the clinical staff and provides a clinical perspective to administrative vision and strategy. Participates in the development,...


  • Huntington Park, United States Pipeline Health Corporate Full time

    Job DescriptionJob DescriptionJob Title: Chief Administrative OfficerJob Summary:The Chief Administrative Officer (CAO) is a senior executive who oversees the daily administrative operations of the organization. The CAO assures integration among medical staff, nursing, clinical and support services professionals to achieve optimal patient care and internal...


  • Overland Park, United States Morgan Hunter Companies Full time

    Job Description Our client is a thriving, privately-held organization in Kansas City and has engaged our services as they bring a Chief Human Resources Officer to the executive team. This person will have responsibility for all functional areas of Human Resources and lead a team of ten as the company continues to grow. Key Responsibilities: Serve as a...


  • San Francisco, CA, United States AXA Group Full time

    Chief Underwriting Officer Cyber, AmericasUnited StatesAXA and AXA XL’s culture of profitable growth is at the core of our underwriting ethos, and the primary driver of both strategic and day-to-day decisions. As an extensive global business, we take pride in teamwork, underwriting excellence, discipline, and the implementation of consistent underwriting...


  • Oak Park, United States Get It Recruit - Executive Full time

    Seeking a Skilled Hospital Finance LeaderJoin our passionate team at a community hospital in search of an experienced Hospital Chief Financial Officer (CFO) to oversee financial operations and ensure sustained success and growth.Key Responsibilities:- Manage Finance department operations to drive efficiency and effectiveness.- Uphold the highest ethical...


  • Rohnert Park, United States HELPING HAND SUPPORTIVE LIVING, LLC Full time

    **Client Care Coordinator (SLS Program)** **GENERAL PURPOSE** Under the administrative supervision of the Chief Operations Officer, this position is responsible for direct service to the client through collecting, analyzing, and reporting on consumer progress and objectives (progress report) using weekly notes, skill analysis, monthly calendar sheets,...

  • Growth Marketer

    3 weeks ago


    Prospect Park, United States Mr. Shrinkwrap Full time

    Job DescriptionJob DescriptionThis is a remote position. Our company is seeking a skilled Growth Marketer to lead our digital marketing initiatives and drive significant growth. In this role, you will be responsible for managing and optimizing our digital marketing channels, including paid search, social media, and display advertising. You will develop...


  • Los Angeles, CA, United States Macdonald & Company Full time

    Job Summary Our client, a robustly capitalized real estate private equity firm, has teamed up with Macdonald and Company to seek out a new Director of Capital Markets. This role, based in the Los Angeles office, will directly report to the Chief Investment Officer. The appointed Director will play a key role in guiding the team through all financing and...