Digital Marketing Strategist, SEO and Website Technologies

6 days ago

Eau Claire, United States PESI Full time

Career Opportunity: Digital Marketing Strategist - SEO and Website Technology


Will consider onsite, hybrid or remote candidates


Who We are and What We’re Looking for:

PESI is a global leader in behavioral health education and publishing. We are committed to empowering professionals to improve the well-being of their clients through education. We’re currently seeking a talented Digital Marketing Strategist to join our team and play a key role in shaping the future of our digital presence

The person in this role will manage a sales-based Email calendar with an entrepreneurial mindset — treating each campaign as if they were the sole owner, driving monthly sales, and growing revenue year over year.


As a Digital Marketing Strategist, you will have the opportunity to drive innovation and competitive advantage by creating and executing cutting-edge digital strategies. You’ll collaborate with a dynamic team of marketers passionate about delivering top-tier digital marketing solutions that enhance customer experience and drive revenue growth.



What You Will Be Doing: (responsibilities)

  • Technical SEO & Website Management
  • Manage multiple WordPress and Umbraco CMS-powered websites, as well as our custom-built Learning Management System (LMS).
  • Conduct in-depth audits and purpose strategies to improve website performance, search engine rankings, and crawlability.
  • Create clear, actionable statements of work for web development enhancements.
  • Participate in User Acceptance Testing (UAT) to ensure site improvements align with strategic objectives and meet Statement of Work (SOW) requirements.
  • Global Consent & Compliance Management
  • Oversee global opt-in and consent management configurations using One Trust CMP
  • Ensure compliance with global data privacy regulations, including GDPR, CCPA, and CPRA, by implementing and monitoring necessary policies and practices.
  • Oversee and revise policies, including terms and conditions and privacy notices, to ensure ongoing compliance with changing legal regulations and industry best practices.
  • Data Analytics
  • Set up, configure, and manage multiple Google Analytics accounts, including defining and tracking custom dimensions, events, and goals.
  • Troubleshoot tagging and ensure data integrity while implementing best practices for analytics and tracking across platforms
  • Educate internal teams on Google Analytics best practices, ensuring stakeholders understand how to use the platform for informed decision-making.
  • Contribute to the design and maintenance of our Big Query data warehouse, ensuring data accessibility, proper organization and data confidence.
  • Display Ad Management
  • Manage Google Ad Manager implementation across PESI’s network of websites.
  • Develop strategies to enhance ad viewability, boost click-through rates and improve overall ad performance.
  • Provide internal training on ad trafficking, reporting, and creative best practices for both static and HTML5 ads.
  • Cross-Channel Operations
  • Collaborate with internal teams (social media, search, email) and external partners to ensure cohesive, cross-channel strategies.
  • Manage tracking pixels (Meta, Pinterest, Google Ads) through Google Tag Manager for performance monitoring and optimization.


Requirements:

  • Bachelor's degree in marketing, business, or related field (or equivalent work experience).
  • Minimum of 3 years of experience in digital marketing, with a focus on e-commerce and technical SEO.
  • Strong proficiency in developing and analyzing search engine performance, including hands-on experience with SEO audits and implementation.
  • Exceptional analytical skills with a proven ability to interpret data and provide actionable insights.
  • Entrepreneurial mindset with a self-starter attitude, coachable and adaptable to fast-paced environments.
  • Excellent written and verbal communication skills, with the ability to explain complex strategies to stakeholders.


What would thrill us:

  • In-depth knowledge of technical SEO, website architecture and structured data.
  • Proficiency in using SEO tools such as Google Search Console, Screaming Frog, SEMrush, or Ahrefs.
  • Experience configuring and deploying assets via Google Tag Manager (GTM).
  • Familiarity with Google Analytics, Google Big Query or the Google Marketing platform.
  • Basic knowledge of HTML, CSS, or JavaScript is a bonus.


Perks of working for us:

  • Remote or hybrid
  • Generous benefits package
  • Incentive plan
  • 401(k) with above-market match that immediately vests
  • Professional development opportunities and tuition assistance


Candidates must be able to provide proof of eligibility to work in the United States following an offer of employment.


Equal Employment Opportunity

PESI is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employment decisions are based on business needs without regard to race, color, ethnicity, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status or any other applicable legally protected status. All qualified candidates are encouraged to apply.

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