TikTok Shop Campaign Strategist

2 weeks ago

Los Angeles, United States MomentIQ Full time

Company Description

From a founding team that has built companies collectively valued at over $300M, MomentIQ harnesses the power of TikTok Shop to build the next generation of powerhouse D2C brands and to incubate the western world’s first generation of Live Selling stars.

On the brand side, TikTok ranks MomentIQ as the #1 US TikTok Shop Partner in terms of brand portfolio ROAS + Most Shop ad spend deployed (Q2, 2024).

On the LIVE selling side, MomentIQ currently holds the record for most LIVE revenue ever driven to an affiliate product with MIQ creator Michelle Phan (August, 2024).


All full-time team members at MomentIQ hold equity packages that makes them partial owners in the company, and as such this role includes an equity package that grants an ownership stake in MomentIQ.

When we succeed, we all win.


The Role

Our campaign strategists are the quarterbacks of our brands' TikTok Shop journey. They oversee our brands' journey in the TikTok Shop ecosystem, from onboarding to building out and managing execution of the strategies to get each brand to $1M+/month in GMV.


Requirements:

  • TikTok Shop Partner Agency Background - Have experience working with a leading TikTok Shop Partner agency. Only exception here is if you're running TikTok Shop marketing for a brand moving $1M+/month
  • Be playing in the big leagues - Used to working with and deploying 6-figure to 7-figure influencer marketing campaign budgets
  • Love what you do - Have as big of a passion for building and executing campaigns (and companies) as we do.
  • Be ecstatic about the idea of changing your life with 3-5 years of grinding and building - excited about the idea of the next few years being a grind, it being intense, with long hours, in exchange for learning how to create companies at the biggest scale and a massive equity payout if this goes well
  • Be even more humble than you are great at this - You'll working with some of the best company builders from several different industries during this journey. You're expected to be an in-depth expert on this space, but also check your ego at the door and be ready to learn on a more wholistic level.
  • Be someone we want to hang out with - We're past the years of working with people that we're not excited to see every day.


If this sounds like what you're looking for in this stage of life then we encourage you to apply.


Key Responsibilities that Campaign Strategists oversee:


1. Creator Contracting

  • Take a list of creators we want for a campaign, including max bids for each, and contract them to deliver the content
  • Negotiate and finalize contractual agreements with influencers, outlining deliverables, timelines, and compensation


2. Content Production

  • Oversee the creation of influencer posts for your campaigns
  • Collaborate closely with clients, internal teams to understand brand objectives and messaging.
  • Ensure that influencer content effectively communicates the brand message and values.


3. Content Quality Control

  • Review influencer-generated content to ensure it aligns with creative briefs and brand guidelines.
  • Provide constructive feedback to influencers to enhance the quality and relevance of content.


4. Creator Payments

  • Manage the payment process for influencers in a timely and accurate manner.
  • Verify and approve invoices, ensuring creators are compensated as per contractual agreements.


5. Campaign Reporting

  • Track and report on the performance of influencer content against predetermined key performance indicators (KPIs).
  • Provide insights and recommendations for optimizing future influencer collaborations.


Qualifications

  • At least 1 year of experience working with a leading TikTok Shop Partner or running TikTok Shop Marketing for a major brand
  • Excellent organizational skills and the ability to manage multiple projects and priorities in a fast-paced environment
  • Excellent written and verbal communication skills, with outstanding attention to detail
  • Experience with analytics tools to measure and optimize content performance
  • Self Managing - Ability to work independently and remotely with minimal direct supervision

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