Consumer Insights Manager

3 weeks ago

Chicago, United States Robert Half Full time

We are looking for someone who is motivated by being the voice of the consumer, drives action from insights to impact the business, and gets excited about bringing new ideas or ways of thinking and doing to our team.

Ways you will make a difference:

  • Working with cross-functional stakeholders to develop learn plans for foundational and ad hoc consumer insights research across the portfolio (examples include: mega trends, consumer segmentations, consumption occasions understanding, upstream innovation opportunities)
  • Defining major research objectives, developing project plans and approaches, and delivering on timelines to meet objectives. Managing overall project execution, deliverables, and internal activations of results
  • Activating consumer learnings across the Marketing, InTech, Growth, and Sales teams and up through senior leadership, while using strong storytelling skills and other compelling methods
  • Leading the continuous evolution of the Insights function and shaping the future of how we effectively learn about and deliver compelling consumer insights
  • Establishing yourself as a strategic business partner to the Marketing, Intech, Growth, Category Leadership, Sales, and other cross-functional teams by being the ultimate subject matter expert on the consumer
  • Uncovering strategic insights utilizing consumer research, trends, data, and business performance helping shape strategy alongside the Growth and Marketing teams to accelerate the business
  • Managing and coaching an Analyst, providing the appropriate support to help grow their career as an Insights professional
  • Maintaining a mindset of continuous improvement in techniques and cost, and identifying tools / vendors / technology to increase effectiveness of consumer understanding
  • Possessing and growing knowledge of multiple consumer data sets, research methods and techniques, internal and external consumer engagement tools, and foundational research types
  • Devising effective solutions in unstructured situations and navigating through ambiguity where not everything is black and white


Skills that will make you successful:

  • Ability to deliver actionable and fact-based business recommendations rooted in the consumer,
  • Ability to tell a story with data and research while going beyond the “what” to the “so what”,
  • Motivation and intellectual curiosity to dig into research and data findings to uncover insight,
  • Strong attention to detail and the ability to devise solutions for questions and problems,
  • Strong analytical acumen,
  • Strong oral/written communication skills,
  • Strong creative and problem-solving ability,
  • Ability to learn quickly, and then act with agility,
  • Having an ownership mentality with a drive to be a partner to the business,
  • Comfort working independently and through ambiguity,
  • Desire to operate in fast-paced, hands-on environment,
  • Bias for action and passion for delivering results


Experiences needed to succeed

  • Bachelor's degree
  • 5+ years of CPG relevant experience/area of Consumer Insights / Market Research
  • Experience in managing an individual or small teams
  • Advanced experience in quantitative and qualitative research methods
  • Experience in managing research budgets
  • Experience in managing multiple vendors and experimenting with new vendors
  • Proficiency with Microsoft Office
  • Experience with IRI (POS data and Consumer Panel data)
  • Experience with NPD in-home consumption data


What will help propel from the pack

Master’s degree in Market Research, Business Administration, or related field

  • Market Insights Analyst

    4 weeks ago

    Chicago, United States Innova Market Insights Full time

    About the job As a Market Insights Analyst, you will be responsible for creating and presenting custom research reports to our clients. Your role will be crucial in providing valuable insights and recommendations to drive our clients' innovation strategy. Effective communication is a key aspect of this role. You will have the opportunity to showcase your...

  • Senior Market Insights Analyst

    2 weeks ago

    Chicago, United States Innova Market Insights Full time

    About the job As a Senior Market Insights Analyst, you will be responsible for creating and presenting custom research reports to our clients. Your role will be crucial in providing valuable insights and recommendations to drive our clients' innovation strategy. Effective communication is a key aspect of this role. You will have the opportunity to showcase...

  • Associate Director, Consumer Insights

    5 days ago

    Chicago, United States The Kraft Heinz Company Full time

    The Associate Director Consumer Insights will advocate for our consumer, and orchestrate the innovation agenda for the Taste, Meals and Snacks(TMS) business unit brands in North America Including Kraft Mac and Cheese, Heinz Ketchup, Philadelphia Crea Director, Innovation, Associate, Team Lead, Business Partner, Project Lead, Manufacturing, Technology

  • Senior Analyst, Consumer Insights Team

    8 hours ago

    Chicago, United States Cypress HCM Full time

    Senior Analyst, Consumer Insights Team The Insights & Multiplatform Analytics team is responsible for unearthing insights about different audiences and the cultural context in which they exist. This person will primarily support the Advertising Sales teams, and their clients, with meaningful insights, thought leadership, and future-forward cultural...

  • Senior Analyst, Consumer Insights Team

    19 hours ago

    Chicago, United States Cypress HCM Full time

    Senior Analyst, Consumer Insights Team The Insights & Multiplatform Analytics team is responsible for unearthing insights about different audiences and the cultural context in which they exist. This person will primarily support the Advertising Sales teams, and their clients, with meaningful insights, thought leadership, and future-forward cultural...

  • Senior Analyst, Consumer Insights Team

    3 days ago

    Chicago, United States Cypress HCM Full time

    Senior Analyst, Consumer Insights TeamThe Insights & Multiplatform Analytics team is responsible for unearthing insights about different audiences and the cultural context in which they exist. This person will primarily support the Advertising Sales teams, and their clients, with meaningful insights, thought leadership, and future-forward cultural...

  • Senior Analyst, Consumer Insights Team

    3 days ago

    Chicago, United States Cypress HCM Full time

    Job DescriptionJob DescriptionSenior Analyst, Consumer Insights TeamThe Insights & Multiplatform Analytics team is responsible for unearthing insights about different audiences and the cultural context in which they exist. This person will primarily support the Advertising Sales teams, and their clients, with meaningful insights, thought leadership, and...

  • Senior Manager, Category Insights

    2 weeks ago

    Chicago, United States Hojeij Branded Foods Full time

    Our Category Insights team is growing at Mark Anthony, and we're looking for a Sr. Manager Category Insights to join us in our Chicago office (hybrid). Role Purpose: The Sr. Manager Category Insights is responsible for enhancing the company's understanding of market trends, consumer behaviors, and the competitive landscape. This role is critical for...

  • Senior Manager Insights and Analytics

    2 days ago

    Chicago, United States Kellanova Full time

    Are you looking to use your creativity and analytical mindset to play a key role in advancing our market-leading brands?  In the Senior Manager, Insights & Analytics role, you will act as a strategic business partner providing consumer insights. You will have the opportunity to drive insights and strategy.  We are looking for top talent in either the...

  • Senior Manager Insights and Analytics

    3 weeks ago

    Chicago, United States Kellanova Full time

    Are you looking to use your creativity and analytical mindset to play a key role in advancing our market-leading brands?  In the Senior Manager, Insights & Analytics role, you will act as a strategic business partner providing consumer insights. You will have the opportunity to drive insights and strategy.  We are looking for top talent in either the...

  • Senior Manager Insights and Analytics

    1 day ago

    Chicago, United States Kellanova Full time

    Are you looking to use your creativity and analytical mindset to play a key role in advancing our market-leading brands?  In the Senior Manager, Insights & Analytics role, you will act as a strategic business partner providing consumer insights. You will have the opportunity to drive insights and strategy.  We are looking for top talent in either the...

  • Senior Manager, Marketing Insights and Analytics

    4 weeks ago

    Chicago, United States Publicis Sapient Full time

    Publicis Sapient is looking for a Senior Manager, Marketing Insights and Analytics to join our team! You will produce insights, deliver stories and provide meaningful impact for our Global Marketing, brand, and client acquisition. You will work in a close-knit, dedicated, congenial team environment with a shared goal of delivering impact. Your...

  • Senior Manager, Category Insights

    1 week ago

    Chicago, United States Mark Anthony Group Full time

    Our Category Insights team is growing at Mark Anthony, and we're looking for a Sr. Manager Category Insights to join us in our Chicago office (hybrid). Role Purpose: The Sr. Manager Category Insights is responsible for enhancing the company's understanding of market trends, consumer behaviors, and the competitive landscape. This role is critical for...

  • Senior Manager, Category Insights

    3 weeks ago

    Chicago, Illinois, United States Hojeij Branded Foods, Inc. Full time

    Our Category Insights team is growing at Mark Anthony, and we're looking for a Sr. Manager Category Insights to join us in our Chicago office (hybrid). Role Purpose: The Sr. Manager Category Insights is responsible for enhancing the company's understanding of market trends, consumer behaviors, and the competitive landscape. This role is critical for...

  • Senior Manager, Shopper Insights

    4 weeks ago

    Chicago, United States Tropicana Brands Group Full time

    About Tropicana Brands Group The launch of Tropicana Brands Group represents an exciting fusion of some of the world's most beloved and up-and-coming brands in the juice category, including Tropicana, Naked, KeVita, Izze, Dole, Copella and Punica. Established in 2022 as a joint venture between PAI Partners and PepsiCo, our new company blends the best of two...

  • Manager, Strategic Insights

    2 weeks ago

    Chicago, United States DAC Full time

    Leading digital performance marketing agency seeks a Manager, Strategic Insights Do you have theenthusiasmto rise to each challenge, theexecutionto drive outrageous performance, thecuriosityto continually expand your knowledge, and thecourageto propose original solutions to perplexing problems? Then you may have just found the perfect opportunity at a...

  • Operations Manager

    2 weeks ago

    Chicago, United States NielsenIQ Full time

    Company Description REF36654U NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. We are looking to add a talented Operations Manager that will act as the main point of contact for Market Insights, collaborating with Commercial...

  • Insights Manager- Distributor Support

    1 month ago

    Chicago, United States SPINS Full time

    **Who We Are** For over 20 years, SPINS has been a leader in recognizing the transformative power of data in retail. We offer our clients cutting-edge tools to attract attention from a fast-growing segment within the Health & Wellness industry, the values-based consumer. Nearly half of shoppers prioritize products that emphasize wellness, social...

  • Senior Manager Insights and Analytics

    3 weeks ago

    Chicago, IL, United States Kellanova Full time

    Are you looking to use your creativity and analytical mindset to play a key role in advancing our market-leading brands?  In the Senior Manager, Insights & Analytics role, you will act as a strategic business partner providing consumer insights. You will have the opportunity to drive insights and strategy.  We are looking for top talent in either the...

  • Senior Manager Insights and Analytics

    3 weeks ago

    Chicago, IL, United States Kellanova Full time

    Are you looking to use your creativity and analytical mindset to play a key role in advancing our market-leading brands?  In the Senior Manager, Insights & Analytics role, you will act as a strategic business partner providing consumer insights. You will have the opportunity to drive insights and strategy.  We are looking for top talent in either the...