Adobe Campaign Specialist

2 weeks ago


Richmond, United States GBIT (Global Bridge InfoTech Inc) Full time

Adobe Campaign Specialist -W2

Location: Richmond, Virginia, United States


Campaign Build

Build campaign on Adobe solutions using approved audience criteria.

Apply business rules, inclusions, exclusions, and guide segmentation.

Campaign Setup / Tagging

Collaborate with client team to set up email, SMS creatives using standard templates in Adobe Campaign Classic.

Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct.

Campaign QA / Proofing

Perform QA on audience and creative to ensure right customers are receiving the correct campaign content and the defined mandatory checks for all email creative are completed before scheduled/manual deployment.

Perform Audience file validation against the specific creative to confirm correct set of customers are receiving the campaign.

Perform checks on the creative for design, layout and preview with the actual populated data..

Campaign UAT / Testing

Scheduling and launch campaigns after all QC steps are performed.

Track deployment details and schedules per requirements.

Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment


Key Requirements:

3+ years of relevant hands experience with Adobe Campaign or Similar Tools

Experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level.

SQL , MS Office, project management skills by collaborating with key stakeholders.

Strong understanding of data segmentation concepts



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